charlie gu

—Provide advisory for YouWorld's marketing and branding efforts in retail and tourism industry. —Develop strategic partnership opportunities on behalf of YouWorld with the world's leading travel and retail brands. —Advise on content and influencer strategy.

* Supported team in media materials drafting and new business proposals research. * Conducted daily media monitoring for clients in both traditional and social media. * In charge of blogger outreach for Zicam; helped secure over 30 reviews in blogosphere.

* Conducted weekly Web site traffic analysis and media coverage report for Weber Shandwick. * Completed a comparative analysis of how global PR firms leverage digital applications. * Researched and defined new business opportunities via CRM database and news scan.

Conducted daily media monitoring and drafted quarterly media reports for various clients. -- Supported the consumer team in media relations, special events and new business research.

Published 30 stories on domestic economic issues in English. -- Several stories were adopted by AP, Reuters and the China Daily.

—Provide media strategy and community outreach consultancy to the firm's various public affairs clients: Alameda Corridor East Construction Authority and IndoChinese American Political Action Committee, Los Angeles County Metropolitan Transportation Authority. —Chinese media outreach on behalf of over a dozen candidates in local, state and congressional elections —Lead new business development in travel and destination marketing in China and U.S.

 Help event manger plan the company’s various internal and external events.  Design, translate and proofread collateral materials for special events.

Assisted management and production as chief translator; coordinated tour logistics. -- Helped the company’s PR director pitch interviews and track media coverage in China.

Drafted employee newsletters, press releases and marketing brochures. -- Assisted the PR director in preparing 2007 Annual Report and Shareholders’ Meeting.

Kollective Influence is a global marketing agency that helps brands reach and engage consumers through the power of key opinion leaders (KOL). With a global perspective and local expertise, we help brands navigate cultural and language barriers to tell their brand stories in an authentic voice. Kollective Influence provides customized influencer marketing strategies based on client’s location, needs and budget. Our network of influencers includes subject experts with loyal audiences that range from thousands to over a million. Kollective Influence’s team of China market experts has over two decades of experience working with Global Chinese Consumers, an ever growing and increasingly demanding audience. We assist our international clients with their entry into the China market through the powerful combination of e-commerce and influencer network. Kollective Influence is headquartered in San Francisco with satellite offices in Los Angeles, Shanghai and Beijing.

Plan and execute Chinese consumer marketing strategy for Beverly Center. -- Manage Chinese tourism program in collaboration with Los Angeles Tourism and Convention Board, major Chinese tour operators and local receptive agencies. -- Coordinate with Beverly Center guest services and tenants to implement China Ready amenities such as China UnionPay acceptance and in-language materials -- Manage Chinese media relations and social media platform such as Weibo for Beverly Center Lead travel trade outreach and partnership for CLA clients including Taubman Centers, Beverly Center, Malibu Family Wines and LA Tourism.