xiaodong li

* Develop annual plan and creative concepts of BMW events; * Project & Budget Planning and Management, Agency Management; * Integrated Communications: Work in close cooperation with advertising, e-marketing, PR, CRM, sales and BMW dealers to maximize the influence and effectiveness of BMW events; * Memorabilia * 2012 BMW Olympic Kick-off Event (10, 000 spectators) * BMW Tiexi Plant Grand Opening (100 government officials, a political event) * BMW Olympic Joy Festival (40,000 spectators) * BMW F02 LCI (7 Series) Launch Event * 2012 BMW London Olympic Experience Program * BMW Brilliance 10th Anniversary Celebration Event (high level political event)

* Responsibilities as an account manager include assisting with the conceptualization, implementation and management of client campaigns, coordinating client activities and liaison with other team members to exceed client expectations. * Develop and cultivate relationship with the Client and external audiences * Proposal preparation per customer's requirements * Project routine management & Time frame management * Work role assignment & Event quality control * Project cost and budget control * Manage and tutor team members & create a positive and efficient teamwork atmosphere * Memorabilia (Marketing) * 2010 Intel Developer Forum (IDF) * Schneider Ground Opening * Intel MRST launch * Perfect World International Championship * 2010 Intel IIP summit * 2010 CIGIE Schneider booth * 2010 Schneider IKey SI/DI Salon Drama * Intel Sandy Bridge Mega event (500K USD)

* Lead all aspects of internal/external events of Schneider Buildings BU, including planning, on-site execution, and follow-up of regional sales meetings, focus groups, and national customer appreciation events. Selected sites, negotiated contracts, and managed vendor relationships. Prepared and launched email and direct marketing campaigns. Calculated ROI. * Memorabilia (Marketing) * Planned 50+ events within one year for new business opportunities. * Achieved ROI goal at 100% of events. * Reduced expenses by negotiating event plan, creative design and vendor services. * 2011 Schneider Sales Conference * 2011 Schneider Buildings Roadshow * 2011 Schneider Buildings Regional Seminar * 2011 China Public Security Expo * 2011 Global Digital Surveillance Forum * 2011 "Green Building" school program * 2011 Green Hospital Solutions Expo * 2011 Schneider SGBD Forum * 2011 CRST Expo * 2011 FA/PA OPC Pavilion

* Position target: Create “Brand & Sales driven, customer experience” integrated campaign Develop co-marketing & sponsorship strategy and plans (cover ATL & BTL) Crossover Marketing and Sponsor projects negotiation and operation Integrated marketing: 360 degree campaign, ally with advertising, e-marketing, PR, CRM, sales and other functions to maximize the influence and effectiveness Memorabilia * TV program & Movie: Season I & II, , , , , * Celebrity cooperation: Zhou Xun & Archie, Gao Xiaosong, Lin Zhiying, Deng Ziqi, Liao Fan. * Art cooperation: , * Crossover Marketing (online projects): DiDi / Tuniu.com / Taobao / Perfect World.com, etc