Xiao Li

As a freelance Graphic Designer, I enhanced brand identities by conducting in-depth research on clients' industries, target audiences, competitors, and market trends. By translating these insights into innovative concepts, I developed visually compelling digital content that aligned with clients' visions. Through consistent communication and collaboration, I ensured that every project element harmonized with the overall brand strategy, resulting in cohesive and impactful designs. As a freelance Photographer, I specialize in portrait, event, and product photography. I capture visually stunning images by expertly utilizing lighting, angles, and composition. By employing advanced editing techniques in Lightroom and Photoshop, I produce polished and captivating photos for both web and print, enhancing the visual storytelling of each project. I have worked with prominent companies like Starbucks and Vuori for event shoots, delivering high-quality visuals that align with their brand aesthetics.

Develop the special branding including colors, patterns, icons, Working alongside the internal marketing team to design/illustrate event print materials including brochures, signs, promo cards, etc.

Redesign visual identities, develop the new branding guideline. Creating engaging social content. Communicating with team members in conceptualizing and developing merchandise. Structuring presentation templates, and re-branding social media. Photoshoot for program classes and retail items.