Xiao He
Director of Sales Marketing
About
Professional Profile Results-driven Medical Device Sales Manager with 20+ years of progressive experience at top-tier global medical companies including B. Braun, Medtronic, Stryker, Johnson & Johnson, and GE Healthcare. Expert in sales leadership, regional sales management, hospital/distributor channel development, KOL engagement, and strict global compliance. Seeking a Sales Manager / Regional Sales Manager role in the Netherlands with immediate availability and long-term settlement plans. Strongly aligned with Dutch healthcare system and EU medical device business model
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Netherlands
Medical Device
Sales and Marketing, KOL Relationship Management, New Business Development, Team Leadership, Marketing Strategy, Cross-functional Collaborations, Hospital Sales, Key Account Management, Sales, Training and Development (HR), Teamwork, Leadership, Business Development, Market Development, Medical Devices, Account Management, Sales Management, New Market Expansion
Experience

Director of Sales Marketing
Guangzhou Jiahuan Zesheng Technology
Guangzhou
• Led a 6-member sales team focused on surgical devices . • Implemented a hybrid model combining direct hospital sales and distributor channel management. • Established long-term partnerships with leading tertiary hospitals in South China. • Coached the team on clinical consultative selling to increase product market share.

Regional Sales Manager (RSM)
Guangzhou
• Led a 6-person team for the orthopedic spine business in South China. • Optimized distributor channels and achieved zero-to-one breakthroughs in key hospitals. • Maintained stable sales performance in key hospitals during the COVID-19 pandemic.

Regional Sales Manager
B. Braun (Aesculap)
Guangzhou, Guangdong, China
• Led a 9-person team for surgical consumables. • Delivered 25%+ year-on-year sales growth and achieved No.1 regional ranking nationwide. • 2018: Achieved 115% hospital target attainment and 117% commercial channel target attainment.

District Sales Manager
Guangzhou
• Led a 3-person team covering 5 provinces in South China. • Increased monthly consumable sales by over 600% (from 92 units to 650 units). • Ranked No.1 nationally in sales completion rate and growth rate (FY2017). • Co-founded the Guangdong Neuromonitoring Academic Group with KOLs for clinical promotion.

District Sales Manager
Johnson & Johnson/ Taiweikang Medical Device
Shenzhen
• Earned 3 Company-wide Top Sales Awards (among 4,000+ sales representatives nationwide) and 1 Greater China Annual Top Sales Award. • Expanded equipped hospitals from 7 to 18 within 18 months. • 3 key clients ranked among the Top 5 nationally in consumable sales. • Led a 4-person team at Taiweikang to exceed annual targets for 3 consecutive years

Territory Sales Representative
GE Healthcare / Pfizer
Shenzhen
• Acquired 3 new hospital clients within 3 months. • Promoted to Senior Sales Representative within 18 months due to outstanding performance.
Xiao He's Contact Information
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