Xian Ying King

* Responsible for overseeing business for Indonesia, Philippines, Sri Lanka and Pakistan. In total managing 7 distributors in these respective countries. * Built executive level relationship with partners. Plan and develop the joint business plan with partners for annual sales and marketing program/campaigns. Manage budget approvals and monitor progression. * Pipelines and opportunities management, monitor progression of deals along with partners. Participate and assist partner in end user calls or meetings. Pilot strategic large deal projects with partners and presales to provide strategic direction and work on special project pricing and approvals. * Provide sales readiness trainings to enable key partners’ skillsets and knowledge, with available resources.

• Led and managed APAC wide Marketing Development Fund (MDF) or Co-Ops fund, inclusive of corporate marketing and consumer marketing segment. • Revamped Kaspersky APAC Marketing MDF Program to optimize fund utilization and effectiveness via changes in request and claim process. • Management of APAC wide Partner Incentive Program initiatives. An end-to-end program design framework to execution and partner performance tracking.

• Responsible for overall marketing strategies for the corporate and consumer segments for entire SEA region which consists of 8 major countries.

• Supported SEA marketing team on execution of regional marketing activities. • Executed and managed end-to-end on-ground marketing activities. • Managed ATL and BTL activities. • Supported on corporate and consumer campaigns, channel enablement training, workshops.