Xi Luo

🧑‍💼About Me A data-driven performance advertising expert with 4 years of experience and a background in Applied Psychology. My focus is on integrating analytics and creative innovation (like AIGC) to drive sustainable growth. Key achievements: reducing a client's advertising costs by 40% and increasing core agency revenue by over 40% QoQ. 💪My Core Competencies · Data-Driven Optimization (CTR, CVR, ROI, eCPM) · AIGC Creative Production & Strategy · Cross-Cultural Channel & Agency Management · Strategic Client Consulting & Budget Planning 👩‍💻Past Roles · Advertising Optimization Specialist （Serviced key brands like Nike and China Telecom） · Advertising Optimization Specialist （Focused on automotive sector, early AIGC adopter） · OPPO Overseas Ad Channel Sales （Drove channel growth and agency revenue expansion） 👩‍🎓Education · Guangdong Medical University | B.A., Applied Psychology 👩‍🎨Personal Interests I balance logic and creativity in my work. Personally, I stay inspired through drawing, reading, and outdoor activities like travel, which sharpen my perspective and attention to detail.