Xi Chen

• Led day-to-day marketing operations, coordinating product shoot workflows, visual asset output, and multi-platform content presentation to ensure consistent brand identity and premium positioning. • Supported the full product listing lifecycle, including intake coordination, pricing communication, seller collaboration, product copywriting, and visual planning, improving listing efficiency and customer conversion. • Managed customer communication and community-style operations, delivering bilingual (CN/EN) support to enhance user experience and build long-term trust with the brand. • Conducted market research on luxury resale trends, including brand value, competitive dynamics, and seasonal demand shifts, providing actionable insights for sourcing and marketing decisions. • Assisted in shaping brand marketing strategy, contributing to content cadence planning, online visibility initiatives, brand narrative development, and campaign execution.

• Participated in global marketing initiatives for leading Chinese enterprises (e.g., BYD), covering social media strategy, KOL operations, sentiment monitoring, content localization, and proposal preparation. • Supported the strategic planning and execution of BYD’s overseas social media campaigns across Facebook, Instagram, X (Twitter), and LinkedIn, focusing on content structure, engagement design, and publishing rhythm optimization. • Built a daily monitoring system for key-market social media sentiment, delivering actionable insights that informed reputation management and early-risk detection. • Coordinated initial outreach with 80+ overseas KOLs, contributing to the development of selection criteria, collaboration workflows, and a tiered creator management model for events, auto shows, and brand storytelling. • Assisted overseas marketing bids for automotive and smart-home clients through competitor scans, platform diagnostics, and user-behavior research, while drafting strategy proposals with cross-functional teams. • Gained a practical understanding of the challenges Chinese brands face in global storytelling, emphasizing strategic thinking, cultural sensitivity, and platform logic in campaign execution.

• Assisted the directing team in the production of a large-scale variety show, supporting script preparation, segment planning, on-set coordination, and logistics management. • Conducted content research, storyline development, and competitor scans to inform creative direction and episode structure. • Collaborated with directors, production managers, and camera teams to ensure smooth filming workflows and real-time communication across departments. • Supported talent coordination, including guest scheduling, cueing, and performance arrangements during studio and location shoots. • Developed practical skills in visual storytelling, narrative pacing, and multi-camera production—foundational skills that later strengthened my work in content creation and global marketing.