Xavier Sautereau du Part

Lead the APJ marketing team across India, Greater China, Japan, ASEAN and ANZ. Strategize, develop, execute and scale field and partners integrated marketing strategy in close collaboration with sales leadership and corporate marketing teams across all aspects of integrated marketing and communications, including brand, customer advocacy, demand generation, ABM programs, events, digital campaigns & social. My team and I are accountable for driving customers and partners engagement across business and technical audiences and influencers, building and accelerating pipeline, growing revenue and SaaS adoption, securing renewals and increasing share. We leverage data & analytics and empower productivity, creativity, trust, and teamwork.

Lead the transformation of marketing at Microsoft with campaigns and engines that acquire and engage customers at scale in a more personal way, across Microsoft cloud portfolio (Azure, Business Applications, Security & Modern Work collaboration and productivity solutions).

- Owner of Microsoft Azure Cloud online P&L - Responsible for driving demand generation at scale - Develop and orchestrate business, operations and marketing plans for Microsoft Azure through online channels, primarily targeting Small & Medium Business and onboarding Corporate customers - Define strategy and supervise digital demand generation, marketing automation (Marketo) and tele nurturing and sales engine. - Lead Marketing transformation project in APAC to revenue and lifecycle marketing through education, adoption and deployment of modern marketing platforms, marketing excellence and growth mindset

- Lead & responsible for Microsoft phones marketing strategy and transformation, brand deployment, digital and social channels activations, co-marketing plans with partners and operators, marketing GTM & plans and execution in Asia Pacific, Greater China, India, Middle East and Africa markets. - Supervision and orchestration of all marketing operations in 50+ countries touching 5.5B consumers. - Coordinating the regional marketing extended team covering Marketing, GTM, Business Analytics, Product Marketing and Operative Product Management. - Member of the Microsoft Corp Windows and Devices Marketing, Phones Regional Team and APAC, GRC, India, MEA Mobile Devices Sales Leadership Team.

Lead brand strategy and marketing activation across Asia Pacific and China. Responsibilities included: - Mentorship of Nokia brand essence & strategy to local teams, customers, agencies, partners - Managing campaign strategy, KPI, activation and ROI - Influencing and optimizing global campaigns with local requirements in terms of creative expression, activations & operations - Approving/sponsoring local brand activation

- People leadership and talent development (30 people) across Marketing, GTM, Product Marketing & Services Marketing for Nokia in France, Belgium and The Netherlands - Management of marketing plans and investments to ensure short and long terms business results and brand preference