Xavier Esteban Escobar

Fundador y Dirección General de Fashion Modalada SL Establecimiento de las bases de crecimiento y desarrollo de la empresa Análisis de Rentabilidad del negocio Gestión estratégica de la empresa

Manage all commercial and mkt activity for all Nath Group Brands Development new distribution channels for all brands Development ecommerce International growth for all brands

• Improving P&L in Iberia 2019 (+5% Sales, +3% Margin, - 5% Expenses, +7% Contrib) • Retail Optimization Owned Stores (P&L), growth L4L, & Opening New Stores. • Developing e-commerce (own, marketplace, wholesale) • Manager for all Department Stores. Improving economic conditions, reducing commissions, adding new business. Improve on profitability in 2019. • Supporting all wholesale activity, improving treasury and developing new policies and partnership programs. • Developing new projects in new territories, with new partners. Growth in new countries (Mexico, Colombia, …). • Distressed Distribution (obsolete collection).

• Managing and solving with new strategies several difficult situations: change of brands, move of Distribution Center (x2), relaunch old brands (Gemma, Belcor) • Management all distribution channels. -. Wholesale: > 1.000 Points of Sale, 20 agents. -. Dept Stores ECI: Huge turnover and team managed. -. Other Dept Stores: Coin, Rinascente, Inno, G Lafayette, Printemps. -. Own Retail: Restructuring and new definition: model, P&L, Concept. -. Business Support Management. • Process of moving our Headquarters (from Igualada to Bcn). • Participation in a general process of restructuring (ERE).

• Development a concept of franchising focused on women underwear and swimwear. Concept definition: Product Assortment, Replenishment criteria, visual merchandising, communication and promotional calendar, structure of P&L. 300Points of Sale • Management EL CORTE INGLES, for lingerie and swimwear. Negotiation of key points, Budget definition, business expansion, training staff, communication and promotional plan.

• Sales Manager Spain and Portugal for IKKS, JEAN BOURGET, KOOKAI, CONFETTI, 3POMMES. • Management of internal and external (freelance) agents. • Definition of different commercial strategies according to the brand position and the costumer targeted. • Participation in product committee. • Definition of several communication campaigns and promotional plans. • Development business in Dept Stores with several brands.

• Supply Chain responsible for several lingerie brands. • Active position in global process, from creation of collection to costumer delivery. • Management of raw materials purchasing process and launch production orders. • Work with different calendars, according to specific demands for each distribution, from mass market to selective distribution. • Definition of stock position for subsidiaries and consignment distribution • 98% on-time deliveries ratio, especially important for mass market.