Xavi Bové

Leading the new Digital Marketing and Engagement team, overseeing social media, website, sponsorship, paid media, and overall digital strategy to drive business impact and brand growth.

Leading the Sports & Entertainment area at Neoenergia, Iberdrola’s division in Brazil and one of the leading companies in the energy sector. Focused on women's sports and music festivals. ✓ Negotiation and activation of the company’s sponsorship portfolio, including contracts such as the Brazilian Olympic Committee, the Brazilian National Teams and Rock in Rio. ✓ Design and planning of the first FIFA Women’s World Cup plan, launching a campaign on TV and digital ranked among the top 5 worldwide, featuring Geyse Ferreira and Rodrygo Goes. ✓ Management of an ambassadors team with eight top athletes, including Olympic medalists Bia Souza (judo), Ana Marcela (open waters), Antonia Silva (football) and Rayane Soares (track and field). ✓ Launch of the first-ever campaign for Olympic Games, promoting gender equality with the Brazilian Olympic Team on digital platforms, OOH, press vehicles at Paris 2024. ✓ Announcement of sustainability-driven partnerships with Rock World, The Town and Lollapalooza, as well as developing B2B collaborations with Coca-Cola and Honda. ✓ Established Neoenergia as the leading brand in the sector in women’s sports and music, as well as one of the top companies in the country supporting women’s sports.

Besides managing the relationship with commercial partners, digitized the National Team brand positioning and led the team to implement an innovative FIFA World Cup marketing plan for Qatar 2022. ✓ FIFA World Cup 2022. Designed and executed an innovative 360° marketing plan to leverage commercial partners' activation, fan engagement and National Team's brand positioning. ✓ Team Management. Led a team of 10 people, 7 on-site in Qatar, to coordinate and execute the Marketing Department operations during the international tournament held in Doha. ✓ Digital in World Cup. Gathered the top Brazilian influencers in Qatar, generating over 1.3Bn impressions, 350M views and 6M new social media followers through content and fan participation. ✓ Meta. Activated a pioneering partnership in the industry through the creation of the Canarinho's WhatsApp stickers and chatbot and exclusive Instagram reels about the World Cup on CBFTV. ✓ Nike and Paramount+. Launched a creative campaign of the most daring and sustainable jersey of Brazil and a pioneering documentary on Paramount+ called Funkbol, blending football and music. "One of the best prepared and admirable executives in the football industry that I had the privilege to meet" Reginaldo Diniz, CEO and Co-founder at End to End.

Growing the sponsorship and digital business, fan experience and brand value of the Brazilian Football Confederation (CBF) men's and women's national teams, leagues and competitions. ✓ New Commercial Partners. Signed strategic deals in e-commerce, social media and delivery with the leading brands Amazon Prime, WhatsApp (Meta), Neoenergia, Rappi, Zé Delivery (Ambev). ✓ 2-Year Record Revenue. Helped to achieve CBF's greatest results in sponsorship for the national teams and competitions. In two years, CBF doubled its commercial revenue and generated over USD 280M. ✓ Partnership Renewals. Led contract renewals and modernisation of strategic partnerships such as Itaú Unibanco, Master Sponsor of all Brazilian National Teams since 2008 and extended until 2026. ✓ Product Digitization and Modernization. Developed the new commercial strategy across the pillars of Digital, Global, Women's Football and Fans, connecting with both local and global audiences. ✓ Women's Football Sustainability. Achieved financial stability for the main women's football competitions in the country through revenue from exclusive commercial partnerships.

As Sports Marketing Specialist and under my personal brand, I offered commercial and sponsorship, digital communications and lecturing services for sports marketing agencies, athletes and events. ✓ B-Engaged. Attracted commercial partnerships for B-Engaged female players of FC Barcelona and Real Madrid like Aitana Bonmatí and Maite Oroz with YoPRO (Danone), InnJoo and Nintendo. ✓ 'Rocky' Rodríguez. Increased Portland Thorns ‘Rocky’ engagement by 150% in social media, ranking her in the top 10 New Balance Athletes and partnering with Secret (P&G) and Pozuelo cookies. ✓ Blog author (www.xavibove.es) with subscribers from 25 countries and teacher in the ESIC Sports Marketing Master. Collaborated with Eurosport and Mundo Deportivo for FIFA WWC 2019. ✓ Teacher in the ESIC Master in Sports Marketing and, on behalf of the Sports Business Institute, delivered a workshop for the clubs of Saudi Pro League in Riyadh, Saudi Arabia. ✓ Social. Helped Football For Equality Association to organise 6 events with over 1,000 participants in Spain and Brazil, being nominated in the World Football Summit Industry Awards as CSR Initiative. “Finding Xavi has been a true blessing, he has done an excel- lent job in creating a vital asset out of my own personal brand” Raquel Rodríguez, Portland Thorns FC.

After being selected as a Marketing Assistant, I had the opportunity to support UEFA’s Venue Marketing Manager in the town of Breda, Netherlands, during a month. ✓ Branding. Oversaw branding assets of the tournament, its official sponsors and potential ambush marketing activities both in all areas of the Rat Verlegh stadium and its surroundings. ✓ Activation. Supported sponsorship programme implementation for brands such as Carlsberg, KIA, Coca-Cola and Intersport in actions like Player of the Match and Fan Zone on matchdays. ✓ LED Signage & Hospitality. Assisted in sponsors' LED advertisement implementation and in the organisation of Hospitality packages, tickets and welcome of the tournament official partners. ✓ Youth Programme. Coordinated Youth Programme activities involving over 70 kids, including Player Escorts, Ball Kids, National Team Flag Bearers, Official Match Ball Carrier and Center Circle Carriers. ✓ Food & Beverages. Supervised over 10 Food & Beverages concessions inside and outside the stadium, including their branding visuals, menu prices and product offer for match attendants. “Xavi proved to be very professional and with a positive spirit. He immediately became an appreciated member of our team” UEFA Venue Marketing Manager, Breda.

RallyClassics offered the unique opportunity of enhancing my expertise in one of the main sports in Spain, motorsports, leading the commercial and partnership area and operational teams. ✓ Sponsorship. Negotiated the first-ever title sponsor for the European Rally Moritz Costa Brava and for the national Porsche Classic Series. Other partnerships with Chopard and official sunglasses licensing. ✓ Activation. Led the implementation of sponsorship activities across more than 14 events during the season, including brands such as Moritz, Porsche, Chopard, Coca-Cola, Michelin and BMW. ✓ Participation. Helped to achieve a record-breaking 87% increase in participation with 150 teams for the Rally Moritz Costa Brava, coming from several different countries worldwide. ✓ Media. Registered the highest TV and digital audience with 34M people with an aggregated national media value of 556k€, including appearances in La Vanguardia, Sport and El Periódico. ✓ Digital and Operations. Attained a 250% organic growth on social media for Porsche Classic Series and led a marketing and operations event team of 10 people. “Outstanding person and a professional from head to toe. Very accurate in his job and in empathising with partners. A 10 guy” Àlex Romaní, CEO and President at RallyClassics.

My experience at the Spanish football club provided an enriching and first-hand knowledge of how a club operates across key areas, participating in the process of driving sponsorship and membership revenue. ✓ Sponsorship. Prepared and presented renewal proposals for over 50 partners and participated in the acquisition of sponsors such as the new main partner Sorigué. ✓ Revenue. Helped to identify, price and package all commercial assets including match and training kit, stadium, fan experience, digital and hospitality. ✓ Membership. Collaborated in the design and presentation of the new 2014/15 season membership campaign 'Granes' to be distributed across traditional and digital channels. ✓ Hospitality. Welcomed and supervision of the Hospitality Area during matchdays, supporting sponsors and partners needs regarding guests and VIP experiences. ✓ Play-Off. Organised fan experience activities before the matches in the surroundings of the stadium and at half-time with the participation of club's sponsors. “Xavi made a very positive impact on us, at a personal and professional level. Valuable predisposition to help at anytime” Lluís Fàbregas, CEO at Nàstic de Tarragona.