Xan Marshland

Leading marketing and growth strategy for BLISTER, an independent outdoor media company committed to depth, credibility, and authenticity. This role builds on my broader work in brand building and creative leadership, by helping to develop platforms and projects that value authenticity and long-term trust over hype. Focused on scaling BLISTER's subscription offerings, broadening its reach, and creative ecosystem in service of the outdoor community.

Leading marketing strategy, producing multimedia content, and reviewing mountain bike products for the most trustworthy and fiercely independent outdoor publication on the planet. https://blisterreview.com/

Worked with The Bomb Hole to develop and launch Run Through a Wall – an irreverent spinoff CPG brand for outdoor athletes.

Developed and launched WNDR Alpine - the first outdoor brand to utilize next-generation biobased materials to boost performance in wintersports hardgoods. Led PR and media strategy to scale from nascency to become an internationally distributed hardgoods and apparel brand. Successfully secured TIME's Best Invention Award, placement at SXSW, Outdoor Retailer's Innovation Award, and numerous other accolades from outdoor and mainstream media.

Directed US marketing narrative, coordinated media coverage, and managed retail relationships for Zerode Bikes.

Trained new employees, managed parts supply and budget, and taught students bike repair at Colorado College’s on-campus bike repair co-op. Coordinated training clinics, bike sales, and campus-wide promotional events.

Drafted and edited press releases and media content, coordinated media interviews, and facilitated promotional events for a sustainable food ingredients brand.