Tiow

Leading global supply chain sustainability and AMEA end to end sourcing and procurement teams

Lead end to end procurement teams (direct and indirect materials/services) across the Asia, Middle East and Africa Region across operations and categories/spend towers

Led sourcing and procurement teams across Asia Pacific, China and Japan

Nov 2014 - Sept 2018 -------------------------- Accountable and lead end to end procurement COE team(direct materials, marketing & indirect /overheads spend) across Diageo Asia Pacific markets Member of the Global Procurement Leadership Team Drive best cost country sourcing globally for the business Head of Demand Procurement, Oct '11 - Oct '14 --------------------- Led the pan Asia Pacific, Middle East & Global Duty Free teams for marketing procurement spend Drove category excellence in the categories of media, digital, social, mobile, relationship marketing and PR across Asia Pacific, Middle East and Global Duty Free markets Led & managed full spend across the region Dove development of robust sourcing strategies and built organizational capabilities in marketing sourcing across the region Member of Regional Procurement Leadership Team & Marketing Leadership Team Regional Category Manager, March 2008 - Oct 2011 ---------------------------------------------------------------------- Led & managed the media, advertising & sponsorship spend for all Diageo affiliates in Asia Pacific (10 Asian markets including Greater China, India, Australia, South East Asia, Japan & Korea) Led, strategized & conceptualized a regional approach to the ATL category, working in close collaboration with Marketing Leadership Team Improved marketing processes and institutionalized regional Ways of Working (WoW) to add value to the organization bottom line Led regional negotiations with key agency network partners (WPP, Publicis & Interpublic) to drive synergies out of current advertising agreements Managed key advertising agencies relationships for the region, ensuring that the support infrastructure is consistent in all the local affiliates Developed capabilities for ATL procurement management across AP team – providing a platform for everyone to bring in best-in-class knowledge to the category and encouraged diversity in ideas & approach Procurement Manager GAB (2006-2008)

Led the local procurement teams at Thailand and Vietnam over all categories of spend including marketing services, HR services, indirect and also supply related spend (packaging, raw materials, warehousing & logistics) Achieved annual procurement efficiencies target for F11 (more than 10% spend) Expanded procurement coverage across new areas of spend Built, expanded, developed and promoted team members

Guinness Anchor Berhad is an affiliate of Diageo Plc till the end of 2015 Pioneered the setup of A&P (Advertising & Promotions) procurement function in Guinness Anchor Berhad (GAB) – department structure established in 2006 Marketing spend control & management improved from 27% (2006) to 80% (2007) under procurement umbrella Integrated the daily operations of different purchasing functions (including premiums, BTL POSM/visibility items and company fleet /indirect services), fronting it as one single commercial procurement unit Developed the overall blueprint, strategy and implementation roadmap on how GAB and its affiliated companies can source for complex marketing services (including creative solutions, consulting opportunities, and media planning & buying) in Malaysia Managed 10 key agencies across various marketing & consulting disciplines, including management consulting, media, ATL, experiential, events management, interactive, relationship marketing & research Stretched the value of GAB’s marketing budget with bottom line responsibility by unlocking value in contracts and services provided

Managed supply base for Philip Morris Asia Pacific’s direct materials procurement with lead responsibilities for ingredients, adhesives, and packaging materials for 7 production sites Bottom line responsibility for full COGs portfolio value Savings of about 5% of cost base during an inflationary period for key commodities in 2005-2006 Analysis of all portfolio-related strategic, costing, pricing and supply chain issues for recommendation and buy-in of best-course-of-action to Asia Pacific senior management team Asia Pacific Lead to 2 Global Synergy Teams comprising of procurement managers from different regions to strategize direction, synergize cost and leverage volume to achieve balance in quality, delivery and pricing for all procured items Led regional & global pricing negotiations with key suppliers for ingredients and packaging materials

Graduated with Honours in Electrical Engineering Joint-authorship with Professor Dr. S. Shahnawaz Ahmed (UTM) and Professor Hussein bin Ahmad (UTM) in published paper "Wireless Power Transmission and its Annexure to the Grid System", IEE (U.K.) Proceedings- GTD, Vol.150, No.2, March 2003, pp.195-199