You Wu

➡️Brand Power Ranking Products & Resource Bundle Sales Project

1.Strategic Design: Analyze automotive market trends, conduct competitor analysis, and develop brand strategies. 2.International Communication: Efficiently convey project plans and design concepts, demonstrating excellent communication skills. 3.Pitch Deck: Develop and organize pitch deck content and deliver it competitively.

1.Strategy Development: Part of a university-enterprise collaboration project, clarifying brand positioning; main tasks include launching and promoting campus designers, implementing product derivatives, producing campus-related items, and designing and executing product-related workshops. 2.Team Management: Analyze team members' strengths to form specialized focus areas. 3.Project Management: Set and distribute monthly KPIs, monitor the output and timelines of different groups, manage internal team organization, and coordinate with external manufacturers and the university.

1.Marketing Design: Create promotional materials aligned with brand identity and market needs. 2.Research Analysis: Gather and meticulously organize information from various sources based on research goals to aid in market decision-making.

1.Market Research: Conduct consumer research through interviews, surveys, and observational tracking, participate in internal user experience process analysis, and ultimately perform multiple rounds of workshop testing, optimization, and project iteration. 2.Learning Experience Design: Design and test user learning and experience processes, ultimately optimizing them into a replicable workshop course content. 3.Materials Design: Includes but is not limited to workshop activity materials, graphic design promotional materials, new media promotional materials, and video promotional designs. 4.Project Management and Communication: Collaborate with users, brand owners, design teams, planning teams, and promotional teams; successfully developed and implemented over ten workshops.

During my undergraduate studies, I received several prestigious awards, including the 2024 Red Dot Design Concept Award, the First and Second Prizes in the American New Concept Design Competition, the Third Prize in the China College Students Creative Festival, the National First Prize in the 18th "Challenge Cup" Black Technology Special Competition, and the Shanghai Gold Award in the 9th China International "Internet+" University Students Innovation and Entrepreneurship Competition. I also served as the member of the Public Relations Department of the Tongji University Student Union, the Head of the Academic Innovation Department of the Student Union of the College of Design and Innovation, and the curator of the "Tian Di You Wu" brand.