Nick Wu

Collaborate with Capcom to promote the game Monster Hunter Now, assist in executing and promoting in-game events, and take primary responsibility for the MHN Community Ambassador Program. ◆Establishing and managing the MHN Community Ambassador Program ◆Driving version update promotions ◆Collaborating with KOLs ◆Planning and creating UA campaign strategies and content ◆Executing offline events

Crafted exclusive in-game festivals and collaborated with external partners to enhance game diversity and player retention. Hosted over 5 focus group discussions (FGDs), planned long-term version content, and devised active event plans within the game to ensure stable monthly active user numbers. ◆ Planned in-game active events. ◆ Planned and executed H5 web activities. ◆ Organized player focus group discussions (FGDs). ◆ Planned long-term version content for the game. ◆ Created in-game proprietary festivals.

Led 13 external brand collaborations, overseeing both the planning and execution of partnership content. ◆ Led a team of 10 individuals. ◆ Responsible for all external brand collaboration content for the game. ◆ Planned the long-term brand development strategy for the game. ◆ Cultivated localized branding efforts and reinforced the connectivity of game content with the local culture. ◆ Garena Company's Guest Marketing Lecturer

◆ Led a team of 15 individuals. ◆ Established a comprehensive regional marketing team. ◆ Led the planning and execution of the game's launch promotion campaign.

Led the Taiwan marketing team in executing over 10 major marketing projects, fostering 5 or more external brand collaborations annually, and securing 2 game IP partnerships per year. Achieved a 49% growth in Monthly Active Users (MAU) and maintained the title of Taiwan's monthly active user champion for four consecutive years.(2020~2023) ◆ Led a team of 10 individuals. ◆ Managed game marketing in the Taiwan region. ◆ Coordinated resource integration with other regions. ◆ Established the game brand. ◆ Engaged in external cross-industry collaborations. ◆ Communicated with the headquarters. ◆ Integrated resources across departments. ◆ Collaborated with anime IP.

Within a year, executed over 5+SS projects and 30+ small-scale projects, involving concept ideation, budget planning, online and offline execution, and scheduling. Contributed to achieving an average post engagement of over 300,000 and a 20% growth in Daily Active Users (DAU) for the game. ◆ Marketing Strategy Planning ◆ Execution of Online & Offline Events ◆ Collaboration with External Key Opinion Leaders (KOLs) ◆ Establishment of Relationships with Gaming Key Opinion Leaders (KOLs)

• 卡提諾狂新聞： - 社群內容經營 - 狂抽猛送專案負責人 • 卡提諾論壇： - 整合行銷方案規劃&執行 - 論壇運營與行銷活動規劃 - 廣編文發想與撰寫 - KOL合作事宜洽談