Woragun Wattanasakchai

Woragun Wattanasakchai

Co-Founder & CEO @ Mercular.com

About

Entrepreneurial executive with a proven track record of building market-leading businesses from the ground up. Founded and scaled Thailand’s #1 online gadget platform into a nationwide multi-channel operation — from e-commerce and offline retail to pioneering O2O experiences.

Country

Thailand

City

Bangkok

Industry

Retail

Skill

E-Commerce, Online Marketing, Digital Marketing, Retail Sales, Commercial, Startups, Retail, Business Strategy

Experience

Mercular.com

Co-Founder & CEO

Mercular.com

LinkedIn
2017 - Present · 9 yrs

Bangkok, Bangkok City, Thailand

• Built Thailand’s #1 online gadget platform from scratch into a nationwide multi-channel leader • Scaled from launch to a nationwide business across e-commerce, offline, and O2O channels with industry-leading sales productivity. • Pioneered a content-commerce model generating 100M+ social views and substantial supplier-funded marketing revenue. • Grew a network of 200+ suppliers and 400+ brands, launching successful private-label products via strategic Asian sourcing. • Developed a high-performance e-commerce platform with 1M+ monthly SEO sessions and market-leading UX/UI, setting benchmarks for corporate digital. • Secured investment from Central, WHA, CyberAgent, Kairous, 500 Tuktuks, and the Stock Exchange of Thailand; led strategic exit to Advice, the nation’s largest IT retailer.

Central Group

Online Marketing & Strategic Sales Planning General Manager

Central Group

LinkedIn
2016 - 2017 · 1 yr

Bangkok, Bangkok City, Thailand

• Directed and set up Central Online Marketing team, led a team including media planning, sales and promotion, and graphics team. • Driven Central Online sales across various categories including Health and Beauty, Mom and Kids, Home Appliance and Decoration, Men, Women, Shoes and Bags, and Pets. • Supervised sales and promotion strategy with simultaneous plan adjustment according to sales target. • Managed online media performance included Facebook, AdWords, GDN, and EDM through impression, CTR, CVR, and ROI.

Central Group

Strategic Planning Division Manager

Central Group

LinkedIn
2013 - 2016 · 3 yrs
McKinsey & Company

Mckinsey Consulting Fellowship

McKinsey & Company

LinkedIn
2009 - 2009

Education

Thammasat University

Thammasat University

LinkedIn

Marketing

2008 - 2012 · 4 yrs

• The highest GPA in the major with First Class Honors • Received university faculty Academic Excellence scholarship award(First place in major Marketing)for 2008-2011

UMN Carlson School of Management

UMN Carlson School of Management

LinkedIn

Finance, General

2011 - Present · 15 yrs

Woragun Wattanasakchai's Contact Information

Email

******@***.com

Phone

(**) *** ****

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