Woragun Wattanasakchai
Co-Founder & CEO @ Mercular.com
About
Entrepreneurial executive with a proven track record of building market-leading businesses from the ground up. Founded and scaled Thailand’s #1 online gadget platform into a nationwide multi-channel operation — from e-commerce and offline retail to pioneering O2O experiences.
Thailand
Bangkok
Retail
E-Commerce, Online Marketing, Digital Marketing, Retail Sales, Commercial, Startups, Retail, Business Strategy
Experience

Co-Founder & CEO
Bangkok, Bangkok City, Thailand
• Built Thailand’s #1 online gadget platform from scratch into a nationwide multi-channel leader • Scaled from launch to a nationwide business across e-commerce, offline, and O2O channels with industry-leading sales productivity. • Pioneered a content-commerce model generating 100M+ social views and substantial supplier-funded marketing revenue. • Grew a network of 200+ suppliers and 400+ brands, launching successful private-label products via strategic Asian sourcing. • Developed a high-performance e-commerce platform with 1M+ monthly SEO sessions and market-leading UX/UI, setting benchmarks for corporate digital. • Secured investment from Central, WHA, CyberAgent, Kairous, 500 Tuktuks, and the Stock Exchange of Thailand; led strategic exit to Advice, the nation’s largest IT retailer.

Online Marketing & Strategic Sales Planning General Manager
Bangkok, Bangkok City, Thailand
• Directed and set up Central Online Marketing team, led a team including media planning, sales and promotion, and graphics team. • Driven Central Online sales across various categories including Health and Beauty, Mom and Kids, Home Appliance and Decoration, Men, Women, Shoes and Bags, and Pets. • Supervised sales and promotion strategy with simultaneous plan adjustment according to sales target. • Managed online media performance included Facebook, AdWords, GDN, and EDM through impression, CTR, CVR, and ROI.
Woragun Wattanasakchai's Contact Information
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