Shi Ya Wong

- Develop and execute monthly content calendars aligned with each client’s brand positioning, niche, and business objectives across Instagram and LinkedIn - Conceptualise, script, and produce short-form content including Reels and carousel posts, leveraging trend analysis and strong hooks to drive engagement - Design and edit visuals using Canva Pro and Adobe Premiere Pro to deliver cohesive, on-brand content - Monitor social media analytics, engagement metrics, and campaign performance, providing insights and optimisation strategies

- Supported end-to-end planning of a Bugis Town Annual Event, proposing sponsorships, sourcing and evaluating event agencies, and presenting to partners and internal stakeholders - Assisted with a large-scale revamp of Bugis Town’s F&B directory by coordinating with over 30 tenant brands to consolidate updated offerings, visuals, and store information - Drove tenant engagement for Bugis Night Lights by initiating outreach and securing participation from over 20 key retail and F&B partners - Conceptualised and developed campaign mechanics for a tourist-focused initiative; created detailed creative briefs, pitched to agencies, and gathered quotations for budget planning - Collaborated with content publishers such as Eatbook and Time Out to produce branded social media content, while coordinating shoot schedules and logistics with individual tenants - Social media talent for Instagram Stories and Reels

- Worked closely with clients and creative agencies to ensure seamless execution of digital campaigns. - Analysed media performance on Meta and TikTok Ads Manager to generate comprehensive post-campaign reports with actionable insights and strategic recommendations. - Managed multiple client accounts simultaneously, overseeing numerous campaign launches within tight deadlines. - Reached out to diverse vendors for both online and offline activations, optimising campaign performance to meet client objectives. - Conducted detailed monthly and quarterly competitor analyses using Nielsen software to provide data-driven insights for client accounts.

- Initiated and curated weekly digital marketing content on Instagram and store’s website using Adobe Photoshop, Premiere Pro and Canva - Planned and directed monthly marketing campaigns on Asana’s collaborative workspace - Raised website’s Google Search Engine Optimisation which saw a 40% increase in viewer impression month on month comparison - Partnered with TANGs for Instagram and Facebook marketing and increased follower count

- Ideated and designed promotional content on Telegram and Instagram using Canva - Spearheaded photoshoot sessions and post production editing for Instagram using Adobe Lightroom - Created and drafted T-shirt graphics using Procreate for fundraiser sales - Directed and produced the main trip video to be showcased during events

- Analysed potential risk hazards and amended 30 activities for a 300 participants camp -Liaised with Programs Committee to ensure operation flows abide by safety guidelines -Collaborated with publicity committee to ideate a campaign for freshmen recruitment

- Executed marketing strategies to promote and upsell store’s seasonal new menus - Accounted for cash flows, sales report and receiving stock inventory weekly - Prepared over 30 different types of food and beverages with consistency and efficiency while adhering to store’s standard operating procedures - Trained 10 newcomers and supervised 3 teammates during each working shift - Served with sincerity and anticipate customer’s needs by upholding a customer-first attitude