Wong Zhun Sean

Manage Econsave Group and Giant

• In charge of service internal control in device business & social listening projects • Standardized operational processes for device services in the MEA region, implementing risk control frameworks and compliance standards to mitigate financial risk • Conducted comprehensive audits on over 1k+ work orders to detect irregularities in labor fee claims, parts misappropriation & multiple spare parts repair risk control • Handled social listening projects by leveraging AI tools to analyze Google comments on Huawei Experience Stores with a standardized tagging framework for cross-functional team reporting

• Managing chains of key accounts, LKA – Econsave, Bataras (EM), Jaya Grocer, Village Grocer, Billion, Hero & BBC – Manjaku, with 3 major brands – Pediasure, Similac & Ensure • Manage to cushion decline for Manjaku from YTD Mar -30% to YTD Jun -6% after key recovery plan executed in Q2 • Manage to build strong double-digit growth for 2 major brands in Econsave - Similac Intelli Pro YTD +51% growth & Ensure YTD +35% growth • Successfully clear Econsave 2024 disputes and manage to get refund of RM250k from Econsave back to company via multiple local GT distributors • Successfully close 4 trading term agreements and take lead in all the negotiations (2024 Econsave TTA, 2025 Manjaku TTA, 2025 Hero TTA, 2025 Econsave x Bataras merger TTA) • Managed 3 phases of distributor transition from local distributors to DKSH CG for Econsave, Billion, Hero & Manjaku • Involved in key account management, trade operation & distributor management including working closely with DKSH CG management team & local distributors DSR • Collaborate with cross-department team (operation, trade marketing, marketing, supply chain) to ensure operation excellence & forecast accuracy • Manage AR monthly to ensure organized & clear trade claims • Drive mutually beneficial negotiations on pricing, margins, and promotions with key accounts while adhering to company standards • Manage SGNA & GTN budget closely following company direction to ensure maximum ROI • Perform monthly trade sales review analyzing market & trends, yearly joint business planning with key retailers Econsave & Manjaku

• Oversaw two business units: Cosmetics-NIVEA and Healthcare-HANSAPLAST, • Managing two key retailer accounts: Mydin & Giant. • Market Share No 1 for NIVEA Deo, No 2 for NIVEA Body and NIVEA Men in Mydin. • Successfully negotiated with Mydin on margins alignment and prevented potential sales risk of RM7 million in BTG year while adhering to company policies to achieve win-win situation. • Maintain monthly above KPI >95% for internal TRAX (sku on shelf availability tracking) • Build and maintain strong relationship with key stakeholders and buyers. • Negotiated advantageous terms, margins, promotional strategies with accounts, ensuring profitability and strict alignment with company policies. • Control and manage A&P budget to achieve maximum ROI. • Manage AR monthly to ensure transparent and clear record of account claims. • Work closely with cross-department team (operation, trade marketing, marketing, supply chain) to ensure efficient execution in trade. • Perform monthly key account review analyzing data and market trend to explore further potential and opportunities.

- Key account in hypermarket and supermarket department - Handled Aeon Big and Econsave for Nivea and Hansaplast - Build strong retailer relationship to ensure key accounts perform and grow to their maximum potential - Develop and implement sales plans and strategies which include sales forecast to achieve monthly sell in target - Experiences in retailer negotiations, account management, data analysis, sales and operations - Manage in-store execution and cooperate with operation team to manage POSM, secondary display, planogram share of shelf and merchandising sequence, on shelf availability and etc - Present account monthly review to analyze sales performance to explore opportunities and challenges

- Key account intern in pharmacy department handling Nivea, Eucerin and Hansaplast - Handling key account Big Pharmacy including task such as deal and negotiate with buyer, propose promotion plan, mailer, secondary display, stocks reservation and etc - Arrange data related to Watson, Guardian and Caring

ACADEMIC PERFORMANCE - First class honour - Top 11 student of 2019/04 intake of Bachelor of Management in International Business - Awarded Chinese Ambassador Scholarship 2020 - Awarded Merit Scholarship EXTRACURRICULAR INVOLVEMENT - Christian Fellowship | Head of Hospitality Department | 2019 - 2021 - XMUM "YoungBlood" April Orientation | Facilitator | 2020 - XMUM CF Camp "Conviction, Not Convenience" | Head of Logistics Department | 2020 - XMUM Cheerleading Club | Vice Secretary | 2019 - XMUM "Rise" Degree April Orientation | Facilitator | 2019 - XMUM "A New Start" Degree February Orientation | Facilitator | 2019 - XMUM "The Gift of Christmas" Event | Logistics member |2019