Wong Kong Yong

Digital Content Creator & Referral Strategist — Bolt & Grab Rednote platform Project April 2025 – Present | Kuala Lumpur, Malaysia Launched a self-initiated content and referral project to educate aspiring drivers about the Bolt ride-hailing platform and its sign-up process. Combined digital marketing, content creation, and automation strategies to turn a part-time driving experience into a scalable income stream. Key contributions & achievements: ☑️Created engaging referral guides and onboarding content on Xiaohongshu, simplifying the sign-up process for new drivers and raising awareness of Bolt’s incentives. ☑️Leveraged AI tools to write persuasive copy and design high-converting visuals, reducing content production time to under 30 minutes per post. ☑️Built a content funnel that generated continuous inbound inquiries and automated the driver acquisition process. ☑️Earned over RM13,000 in referral income within 3–4 months, while continuing part-time driving to supplement earnings and studying. Developed strong skills in digital growth strategy, automation, content marketing, and audience engagement — transforming a side hustle into a value-driven business model.

Led the Marketing Department for The Symphony of Battle 2024, a large-scale cultural performance organised by Taylor’s 24 Festive Drums and Lion Dance teams, driving strategy, execution, and audience growth over a 12-month campaign. Key responsibilities & contributions: 1.) Designed and executed a full-year social media marketing strategy across Instagram, TikTok, and Xiaohongshu to promote ticket sales and brand visibility. 2.) Directed a cross-functional team to develop creative campaigns, short-form videos, promotional storylines, and collaborative content with other student clubs. 3.) Managed advertising budget, implemented targeted paid campaigns, and created a data-driven performance dashboard to optimize engagement and conversion. 4.) Coordinated closely with 7+ departments — including logistics, design, sponsorship, and storytelling — ensuring consistent messaging and smooth event execution. 6.) Oversaw a detailed posting calendar (60+ pieces of content) and developed promotional materials such as trailers, giveaways, and flash-mob announcements. Results & impact: ✅ Surpassed ticket sales goals with 652 attendees (target: 600+) ✅ Increased Instagram following to 670+ organically ✅ Produced viral content with reels reaching 15.6K and 45.3K views ✅ Strengthened brand visibility and engagement across the Subang region through targeted digital campaigns This experience sharpened my expertise in strategic marketing, content planning, cross-team leadership, and performance analytics, preparing me to lead impactful campaigns in a professional environment.

Entrepreneur & Co-Founder — Pop-Up Light-stick Business (Jacky Cheung 60+ Concert Tour) Aug 2023 – Aug 2023 | Kuala Lumpur, Malaysia Launched and managed a 6-day pop-up retail venture with two partners during the Jacky Cheung 60+ Concert Tour at Axiata Arena, transforming a spontaneous idea into a profitable small business. Key achievements & responsibilities: ☑️Identified market opportunity after analyzing consumer demand and competitive landscape around live concert merchandise. ☑️Negotiated with suppliers to import 1,200+ customized lightsticks from China at ~RM2 per unit, optimizing cost structure for a RM8 profit margin per sale. ☑️Designed marketing banners and implemented social-media promotion (Xiaohongshu & Instagram) to attract customers and drive foot traffic. ☑️Led logistics, pricing strategy, and sales operations, achieving 950+ units sold in 6 days and generating RM7,500+ net profit without hiring additional staff. ☑️Adapted rapidly to unexpected challenges — including vendor restrictions and new product size regulations — by relocating sales points and organising a last-minute resizing operation with team members. Result: Successfully turned a small-scale student idea into a profitable business, gaining hands-on experience in entrepreneurship, market validation, operations, and agile problem-solving.