Leon Lim

As a member of HLF’s senior management team, Leon leads enterprise-wide transformation across operating model, technology, products, and workforce capability. He oversees IT, Transformation and Innovation, Learning & Development Department, driving the modernisation of core infrastructure, digital platforms, cloud adoption, and AI capabilities, while executing the organisation’s long-term digitalisation strategy. His focus is on scaling sustainable growth by transforming customer experience, digital sales and acquisition, and payments, alongside strengthening governance, risk management, and regulatory compliance.

Established and led APAC digital consulting practice, driving strategic transformation engagements across ASEAN and North Asia. Advised regional banks and digital challengers on digital banking and payments strategy, strengthening HCL’s market positioning. Led strategic engagements with clients including digital banks and insurers, shaping operating models, platforms, and transformation roadmaps.

Led an ASEAN-wide digital transformation and commercialization program, driving customer engagement and innovation across multiple markets. Designed and executed strategic digital roadmaps to elevate customer experience and journeys. Accountable for digital onboarding scorecards, activation and usage KPIs, product innovation, analogue-to-digital migration, monetization strategies, App Store performance, and end-to-end journey optimization.

Held a strategic leadership role focused on building the bank’s ecosystem payment strategy and launching a fintech engagement program to accelerate digital payment innovation. Key responsibilities included enhancing mobile wallet offerings (e.g., PayLah!, PayLah! Checkout, Visa Checkout, MoneySend), and spearheading the bank’s flagship fintech initiative, DBS FasTrack (e.g. SME adoption of PayLah pay-at-table/counter), from proof-of-concept (POC) to pilot stage.

Accountable for the full digital banking business, spanning online payments, mobile wallets, digital customer engagement, and channel migration strategies. Defined and drove the strategic vision for digital banking, delivering innovation and growth across the end-to-end customer journey. Owned performance across customer experience, digital roadmaps, adoption, and engagement metrics. Led digital marketing initiatives and built strategic partnerships with external ecosystem players to deliver next-generation banking and payment solutions.

Led the internet banking business with full P&L accountability, driving digital strategy, customer acquisition, revenue growth, and channel migration across retail banking products. Defined and executed the bank’s digital roadmap, strengthening UOB’s market positioning as a leading digital bank in the region. Oversaw digital risk and compliance, ensuring adherence to regulatory requirements including KYC, AML, and technology risk standards.

Led the build-out of NAB’s digital banking and online sales capabilities, establishing scalable digital channels to drive customer acquisition, revenue growth, and operational efficiency. Defined digital strategy, operating model, and multi-channel integration across online, mobile, ATM, and IVR platforms

Led the establishment of a new eCommerce and digital payments business in China, defining the business model, revenue streams, and go-to-market strategy. Held full P&L accountability and drove platform development, strategic partnerships, and multi-channel digital growth in one of the region’s early-stage fintech environments.

Appointed Senior Consultant representing the Australian Government to lead the eBusiness component of a bilateral cooperation program with China. Developed an eBusiness framework aligned with Western China’s development strategy, strengthening collaboration between governments, SOEs, and multinational corporations in eCommerce, telecom, and digital payments. Provided advisory services, led stakeholder engagement, and managed policy alignment with government and industry leaders. Founded and acted as CEO of the eBusiness Industry Coordinating Committee, overseeing cross-sector governance, advocacy campaigns reaching 33M residents, and performance measurement, with scalable impact across provinces and national programs.

Led the strategic expansion and operations of e-commerce education programs across Australia, Asia Pacific, and Africa, driving curriculum localization, digital learning adoption, and regional growth. Built and managed strategic partnerships, franchising models, and private education channels, while overseeing program operations, academic delivery, and regional teams for bachelor’s and master’s degree programs. Implemented scalable remote learning platforms and enhanced curriculum standards to ensure consistent quality and impact across emerging markets.

Research focus : Intelligent Data Analysis

Certificate of Appeciation from Monash International