William Hitters
OCTG Director @ Cladtek
About
Creative senior executive with strong intrapreneurial mindset, outstanding domain experience, growth mindset and AI & ML skills. Savvy in cross-cultural management, product management and development, strategic B-to-B marketing and business plan development & execution. Hard-to-find blend of technical and business expertise with twenty-five years of successful track record in the Clean Energy, Oil & Gas, Chemicals, Steel and Pharma industries having worked both for multinational companies such as Dow Corning, AlliedSignal/Honeywell, Tenaris and Sibelco/Unimin as well as with start-ups (Advanced Organic Materials, Hippo USA & Luxmath). Held management positions with P&L responsibility, having envisioned and executed projects with impact well over US$1 BB in North America, Europe, Asia and South America. Areas of Expertise: Business Planning and Development, Negotiation, High Complexity Technical Sales, B-to-B Branding, B-to-B Market Research, B-to-B Marketing Communications, Intellectual Property Management and Creation, New Product Development, Project Management, International Product Launch, Intrapreneurial and Entrepreneurial Activities, Financial Analysis, M&A Support. Trained in the use of Generative Artificial Intelligence and Machine Learning tools in business-related use cases. Fluent in English, French, Portuguese, Spanish and conversational in Italian.
United States
Houston
Oil & Energy
Global Strategy, B2C Marketing, ChatGPT, Sales Strategy, Agriculture, Strategic Business, People Development, People Management, Change Management, Identifying New Opportunities, Green Hydrogen, Energy Supply, Low Carbon, Emerging Trends, Business Case Preparation, Code Review, AWS SageMaker, Product Demonstration, Data Science, Artificial Intelligence (AI)
Experience

Investor & Advisor
Houston, TX
Supporting my Engineering Alma Mater's (ITBA) startup company, working in CLAS-based (Closed Loop Auditory Stimulation) solutions for the science of sleep. The company applies new insights into managing and stimulating brain oscillations during sleep to treat a range of neurological conditions via simple and non-invasive, AI-driven medical devices used during the nocturnal resting periods and thus avoiding disruption of daily routine. Multiple successful nighttime interventions with test subjects at our Sleep Labs have been performed using the prototypes. Based on these, we now hold four patents and are working on eight more provisionals.

Principal
Cypress, TX
Advisory Services with Focus on Energy (Oil & Gas and Renewables), Chemicals, Mining and Steel Industries. Significant expertise in Chemical Markets, Supply Chain, OCTG & Well Design, Completions Designs and Proppants Supply/Demand Markets and Logistics, Low and Zero-Carbon Energy Solutions and Energy Transition Strategies. Successful engagements in Unconventional Oil & Gas Equipment and Services, Hydrogen and LNG, Oilfield Chemicals, Proppant Logistics and New Technology Identification.

Advisory Board Member
Los Altos, CA
Supporting Khepra's Development of their go-to-market strategies and funding requirements. Developing Waste-to-Chemicals and Waste-to-Fuels technologies aligned with circular economy precepts for the energy and materials transition.

Senior Manager Strategic Marketing - Heavy & Light Industry
Loveland, Colorado, United States
Leading a Global Team of Marketing Associates with market and revenue responsibility in a broad range of industrial end markets for Water Analytics. Worked on TOC Solutions (Biotector & QP1680), Veeticals Management Reporting and New Product Development Projects for Industrial Water Customers.

Partner
Hippo Tanks USA LLC
Houston, Texas Area
Early stage start-up company disrupting last-mile frac sand logistics for the North American Shale and Tight O&G basins. Created IP-protected mobile silos for large, mobile transloading locations setups available for use with frac sand, agro (grain, seed & fertilizers), cement and mining products.

General Manager - International Markets
Unimin Oil & Gas
The Woodlands, TX
Managing Unimin’s Export Markets with specific emphasis in the Latin American region. In charge of effectively serving Schlumberger, one of the Company’s Global Key Accounts.

Marketing Director
Unimin Energy Division
The Woodlands, TX
Responsible for supporting the development of the market analysis and business plans for the North American hydraulic fracturing operations at Unimin for proppants and other oilfield minerals.

Global Product Marketing Director - OCTG
Buenos Aires, Argentina / Houston, TX / Dubai, UAE / Sao Paulo, Brazil
Led a Team dedicated to worldwide market analysis for Tenaris’ US$6 Billion OCTG business segment in diverse Oil & Gas application fields such as Deepwater, HPHT and Oil & Gas Shales. Defined the company’s product strategies by: i) Acting as a link between the commercial and technical directorates, and; ii) leading frequent interactions with actors in the Oil & Gas industry such as Majors, National Oil Companies, Independents and Service companies.

Business Development Director - Member of the Board
Pilar, Buenos Aires, Argentina
Participated from the early stages of conceptualization of the start-up company, dedicated to the manufacturing of specialty oleochemicals (tocopherols, plant sterols and methyl esters/biodiesel), all the way into the sale of my shares in it. Not only held business development responsibilities, developing the company’s worldwide distribution channels and new accounts and achieving US$8MM in sales by late 2007, but also created the QC processes for the venture, NPD projects (Sterol Esters) and finding early financing sources (Fontar Grants).
Education

Artificial Intelligence and Machine Learning: Business Applications
Studied: Python Coding; Advanced Machine Learning Techniques such as Decision Trees, K-Means Clustering, Bagging, Random Forest and Boosting; Neural Network Architectures, Computer Vision Tools including Convolutional NNs and Transfer Learning; Natural Language Models and LLMs based on Word Embedding, Attention Mechanisms and Transformer Models; Prompt Engineering with Open Sources LLMs.
William Hitters's Contact Information
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