WISSAM KHACHAN

• Assessed markets and develop marketing plans and strategies for various, key electronics products; increased market share of plasma television sales. • Prepared sales forecasts and work on demand planning in close collaboration with sales and supply chain teams. • Traveled to customers with sales team to identify troublesome issues and develop solutions to challenges related to customer stock, clearance, promotional campaigns, sales incentives, product training and settlements. • Designed individual marketing plans and value-added activities for each customer based on their markets and needs to ensure positive growth in market share and increased sales; consistently secure new orders from customers due to success of marketing plans.

• Implemented first ever strategic planning model defining key result areas and key performance indicators that empowered staff and management and increased productivity by communicating a sense of purpose. • Spearheaded development of strategic business plans for five sister companies in the consumer electronics, textiles, real estate, real estate development and real estate finance industries. • Researched markets and identified business opportunities around the world; evaluated each opportunity, developed business plan and various reporting templates and hired consultants to maximize each opportunity.

• Performed key market analyses and provided series of recommendations to senior management. • Created awareness of product by designing marketing materials for specific products as well as planning public relations events to promote products to specific industries. • Liaised with agent on inventory levels; managed and controlled orders and sales.