Wissam Z.

Dynamic and results-driven business leader with extensive experience in developing and executing business strategies, preparing comprehensive business plans and budgets, and leading high-performing sales teams. Proven track record in managing all facets of retail operations, driving sales growth, and crafting impactful marketing initiatives to enhance international brand visibility for names such as THERABODY, POLAR, BODYTONE, HOIST, SCHWINN, and NAUTILUS. Adept at aligning operations with organizational goals, managing stakeholder relationships, and delivering revenue growth while maintaining cost control. Recognized for strong leadership, strategic planning, and a commitment to operational excellence.

Strategic and growth-focused sales and marketing professional with demonstrated expertise in researching and developing market opportunities and crafting innovative strategies to drive business expansion. Experienced in leading high-performing sales teams and overseeing all sales and marketing functions to ensure alignment with corporate objectives. Skilled in tracking market trends, developing actionable sales plans, and nurturing strong customer relationships to maximize retention and loyalty. Successfully spearheaded company transformation initiatives, including defining brand identity, setting sales targets, and launching impactful promotional campaigns. Played a key role in establishing the company’s e-commerce and online marketplace platforms, enhancing digital presence to meet evolving market demands. A proven leader with a forward-thinking approach to business development and a commitment to delivering measurable results.

Seasoned sales and marketing professional with a strong track record of building market presence through strategic relationship development, business negotiation, and revenue-driven initiatives. Skilled in identifying, developing, and securing new business opportunities, while managing and measuring sales and marketing activities across retail, modern trade, and e-commerce platforms. Acting as the primary point of contact for leading global brands such as MIDEA, BISSELL, ARISTON, INDESIT, MAYTAG, LG & KITCHEN AID, overseeing performance across modern channels, kitchen builder networks, and online marketplaces. Proficient in equipping sales teams with up-to-date product knowledge and promotional materials, driving field effectiveness and sales success. My collaborative leadership fosters strong dealer relationships, maximizes productivity, and promotes continuous professional development. I ensure the strategic use of promotional tools, pricing structures, and display plans, while monitoring and analysing monthly and yearly sales targets. A key accomplishment includes the successful establishment of the company’s e-commerce 'Marketplace', significantly strengthening its digital footprint in B2B and B2C segments.

Results-oriented sales leader with a focused track record of driving growth and maximizing revenue for PANASONIC (SDA, MDA, A/C), TCL (AV, HA & White Goods) product categories. Adept at building long-term, collaborative partnerships across private and government sectors, retail and wholesale distribution, and modern trade channels to ensure sustained business relationships and strategic market positioning. Proven ability to engage senior stakeholders, secure high-level meetings, and successfully negotiate and finalize business agreements. Experienced in developing and deploying actionable sales plans, empowering teams to meet and exceed performance targets in alignment with corporate objectives. Expert in assortment rationalization, inventory control, and promotional planning in line with broader marketing strategies. A cross-functional team player who ensures seamless coordination across departments and operations to support the organization’s strategic direction and long-term goals.

Showroom Manager | Habitat Furniture & Contract Furnishing | Riyadh/Jeddah KSA Working in this job for (5) years as Showroom Manager in a company that have been dealing with furniture, decoration & interior designs for more than 25 years which was considered one of the leaders in furniture domain not only in KSA but also across the GGC & the Middle East. It was another opportunity for me working in such organization to gain more knowledge about furniture & interior designs business manufacturers dealing in American, English & European tradition, modern & classic furniture styles, while maintaining and enforcing my sales & marketing skills as well. Thus such job enabled me to build a strong & good career and personality.