Wirat U.

- Jan 2024: Manage 3 Indirect and Direct Distributors in the Northeast area (20 provinces) to market the lubricants products through more than 1,300 accounts. - Lead and coach the new team member of both Chevron and Distributors's sales teams. - Deployed Distributor Management System with the indirect distributors. - Led and involved in the new product launch: Delo Gold Plus. (Pricing, Promotion, Campaign events) - Identify and provide the Distributor's sales team capabilities improvement.

• Manage the Indirect Lubricants distributor in Bangkok's central area (covering 21 provinces) and Lubricants small pack sales in Cambodia through a Key Account customer. • Coach and Lead 9-10 distributor sales force (1 Operation Manager, 1 Sales Supervisor, and 7 Sales Representatives) on sales process introduction, on-board training, and on-the-job coaching and feedback. • Study and implement the pricing (Suggested retail price) • Improve accounts coverage growth by 30% from 556 accounts to 720 accounts • Lead online sales activity and conduct the online to offline campaign (O2O) and official store.

Management of change during the distributor re-selection and migration Key Accounts, Service Station to the distributor system. Strategic Consulting, including distributor business plan & sales strategy development with Caltex's lubricant distributor in Bangkok & central area coverage 13 provinces during 2008-2011. In 2012-2013 managed and recruited new Distributor in the east area coverage 7 provinces. Customer were included Caltex's Service Station, lubricant wholesalers, small retailers and workshop/garage business. Ensure the distributor compliance, distributor operation standard and ensure the distributor service level agreement. Developed and builded "Delo/Havoline Brand" through local activities eg. Shop Signage, Road Show activity, Local promotion campaign, Shop Decoration and marketing feedback to marketing team. Monitoring sales in/out, demand planning and regular conduct monthly, quarterly and annual meeting with distributor. Improved and developed Distributor's staff and customer's staff competencies by training arrangement and keep a good relationship with the stakeholder internal/external.

Generated and development distributor sales training program eg. Basic selling skill and basic lubricant product knowledge, lubricant sales tool kids and support front line sales team.

Assigned to develop and implement the Caltex's lubricant distributor model and start up the distributor operation in the north area. Developed distributor recruitment and selection process.

Initiated and developed lubricant sales promotion campaign thru Caltex's Service Station. Coordinated with cross functional team (Retail Team, Lubricant Sales and Marketing) to launch promotion campaign. Communication tools development for internal and external organization.

Advising lubricant businesses on formation of corporations and business structures, and structuring commercial transactions in Services Station channel. Developed local lubricant sales promotion campaign.

Managed and consulted the Retail-Caltex Service Station operators in south area, cover 3 provinces. (Yala, Pattanee, Narathiwas).