Winston Japrapto

Represented client brands through direct face-to-face consumer engagement and in-store product demonstrations

Reactivated a dormant e-commerce business unit, growing Gross Merchandise Value (GMV) by 50% within 6 months through end-to-end strategy overhaul including team building, operations setup, and channel activation Developed and executed a full e-commerce and digital marketing strategy covering pricing optimization, merchandising, and promotional planning, driving measurable improvement in conversion and profitability Built and led the e-commerce operations team from scratch, establishing administration, packaging, and fulfillment functions to support sustainable business growth

Managed end-to-end business operations for Personal Care brands and SME partners, developing tailored advertising strategies backed by performance data to drive brand growth, client retention, and maximized ROI across a high-volume portfolio

Managed end-to-end e-commerce business unit across Shopee and Lazada, overseeing full funnel metrics from sell-in to sell-out, driving 30%+ business growth in alignment with company revenue targets Led campaign strategy and brand alignment across 5+ brands, ensuring consistent positioning and messaging across all e-commerce channels Planned and executed 10+ major e-commerce campaigns annually across the marketing calendar, maximizing visibility and conversion during key shopping events and mega campaigns Developed channel-specific strategies to optimize sales performance, improving platform rankings and conversion rates across all managed brands

Owned and led two major product categories — Tobacco and Personal Care — collectively contributing over 55–60% of total company GMV, with Tobacco alone accounting for 50%+ of platform revenue Negotiated supplier and vendor pricing across multiple sourcing channels to secure the most competitive cost structures, directly improving category margins and platform profitability Formulated and executed end-to-end category growth strategies focused on assortment expansion, selection optimization, and platform performance improvement Drove category visibility and conversion through data-informed merchandising decisions and promotional planning aligned with marketplace dynamics

Supported in managing and executing go-to-market commercial strategies for Indonesia's market expansion Planned and managed trade show events to successfully launch products across East Indonesia, while collaborating with the primary distributor to expand into West Indonesia through new channel development

Managed end-to-end business development for F&B and Homecare brands, overseeing a portfolio of 20+ brands across Shopee's marketplace Drove 20–30% GMV growth across the category by monitoring and optimizing key performance metrics Partnered with brands to develop tailored growth strategies, strengthening their marketplace presence, competitiveness, and overall platform performance

Supervised and managed 20+ consumer engagement events and on-premise marketing activations annually across Jabodetabek, reaching 20,000+ consumers and driving direct brand engagement Designed and executed field marketing campaigns aligned with brand strategy, ensuring consistent consumer touchpoints across multiple channels and activations Coordinated end-to-end event operations from planning through on-ground execution, ensuring seamless delivery across all activations

Conducted due diligence on corporate and business clients to ensure compliance with KYC regulatory standards and internal risk management procedures