
Winston Almeida
Store Leader @ PetSmart
About
Data-driven retail expert with a strong track record in optimizing store operations, boosting sales, and enhancing customer experience. Expertise in merchandising (in-store & digital), business analytics, and KPIs improvement. Adept at leveraging consumer data for trend analysis, inventory optimization, and revenue growth. Strong leadership and project management skills with a focus on operational efficiency and customer satisfaction. CORE COMPETENCIES P&L Management Operations & Project Management Data Analytics & Forecasting Customer Experience & Retention Digital & Omni Merchandising SEO & E-commerce Optimization Team Leadership & Development SAP & ERP | Google Analytics | CMS | CAD | Adobe Illustrator
Canada
Greater Toronto Area
Retail
Vendor Management, Coaching & Mentoring, Project Management, Communication, Strategic Planning, Team Leadership, Consumer Services, Financial Management, Coaching, Analytical Skills, People Management, Process Improvement, Retail, Team Management, Recruiting, Sourcing, Human Resources, Screening, Sales, Negotiation
Experience

Fitness advisor
Ontario, Canada
- Engaged in client follow-up calls and email campaigns, increasing client retention by 25% - Implemented a new member onboarding process that increased client retention by 20% during the first month. - Achieved 25% membership-to-personal-training conversion rate (vs. 20% target), driving higher revenue per member through needs-based selling. - Maintained high standards of club cleanliness and equipment functionality, leading to member satisfaction rate. - Supported trainers in client onboarding, ensuring a smooth transition into fitness regimes and improving initial client engagement by consistently providing Hand offs and improving PT sales and experience. - Received WOW! Moment awards for exceeding membership sales and for going above and beyond in club maintenance.

Assistant Store Manager
Ontario, Canada
- Led hiring and onboarding of 30+ team members, ensuring 100% orientation completion within 14 days of hire. - Improved staff productivity by 18% by aligning team KPI focus with strategic daily goals. - Reduced shrink by 15% by implementing tighter asset control measures and revising stockroom workflows. - Boosted customer base 15% MoM through loyalty programs. - Delivered consistent 90–95% customer satisfaction ratings through real-time coaching, MOD coverage, and issue resolution. (Increase from 3.8 to 4.1 on Google) - Achieved 99.5% order accuracy and 95% on-time ecommerce fulfillment. - Partnered with management to pilot inventory improvement plans that improved stock accuracy by 17%. - Achieved a consistent 90%+ score in store audits by enforcing operational procedures and ensuring timely compliance with OHSA standards.

Customer Experience / Availability Leader
Vaughan, Ontario, Canada
- Enhanced customer experience strategies, improving Google rating from 4.5 to 4.8 in 2023 and driving higher satisfaction. - Implemented sustainable growth strategies, exceeding KPI targets with 18-21% growth against a 15% benchmark. - Increased website traffic and sales by 15% through QR code-driven range extension in-store. - Optimized inventory management, maintaining >90% in-stock levels and reducing stock lifetime by 33% through strategic promotional planning. - Boosted customer engagement, increasing delightment rates by 75% and reducing refund turnover to 10% via process improvements. - Drove demand forecasting initiatives using Pareto analysis, leading to +58% Q4’23 promotional sales growth through regional supply chain actions. - Executed supply chain optimization strategies, enhancing stock turnover, inventory flow, and overall profitability. - Led SAP-based demand planning training, utilizing APO to improve forecast accuracy, inventory control, and procurement processes. - Defined and managed stock norms, product lifecycle strategies, and cost controls, optimizing supply chain efficiency. - Conducted market demand analysis, refining product assortment planning to align with consumer trends and inventory goals.

Category Manager OSL - Fitness United
- Managed country-level category operations, overseeing business strategy, budgeting, demand planning, procurement, and e-commerce, driving market expansion and increased penetration. - Developed and implemented Power BI dashboards to streamline sales, supply, and financial operations, enhancing data-driven decision-making and weekly business reviews. - Optimized inventory control by defining stock norms and managing Open-To-Buy (OTB), reducing stock days from 160 to 88, improving cash flow, and lowering holding costs. - Conducted market analysis and pricing strategies, increasing profit margins by 25% through competitive price optimization / Fair Price Analysis. - Executed markdown strategies for a $75M category, reducing stock levels from 12% to 3%, significantly improving turnover and profitability. - Collaborated with demand planners to enhance inventory management, achieving 85%+ forecast accuracy, improving replenishment cycles, and driving team performance through targeted training.

Supply Chain Management - Demand Planner
- Forecasted sales and purchase quantities with +/-10% accuracy, ensuring optimal inventory levels. - Maintained 100% accuracy in product referencing and managed 120+ SKUs using MS Excel and SAP. - Balanced supply lead time (SLT) to maintain 95 days of inventory across stores, warehouses, and online channels. - Reduced packaging costs by 5% to support a more sustainable and eco-friendly business model. - Developed a sustainable business strategy by aligning gross margin (supply + store) with financial goals. - Introduced "Made in India" products in the catalog, cutting import costs and duties by 40% on weights and equipment. - Led supply chain operations for the Domyos brand, optimizing a $2.4M budget. - Acted as the supply chain lead during new store openings, ensuring seamless inventory management. - Implemented store display minimums to enhance merchandise visibility and sales efficiency. - Conducted SAP training on order management (ME21N, PRT), improving operational efficiency. - Analyzed and anticipated product range performance, supporting retail sales and purchasing strategies.

Store Operations Manager
• Responsible for the personal safety of others and the security of assets. • Master the Team efficiency and help build a sustainable business model for the future. • Initiated and Installed systems in place to cut Inventory costs by 45% over 6 Months. • Managing the Availability and accuracy of Stock through frequent optimization of Warehouse to Store Delivery Channels >98% • Carrying out Maintenance, the anticipation of Future expenses, and the running expenses of the Store. • Initiating and Leading a Country Project on Same Day Delivery to the Customer

Sales Manager
• Choose Range, manage my Profit and Loss account, digital performance, market share and boost business. Additional Responsibility: Manage the Fixtures, set up a layout and create a CAD Plan for easy navigation around the Fixture Area. Satisfaction Rating >90%

OFFICER - eSOURCING
• Creation of RFx’s (Request for Information, Request for Proposal, Request for Quotation, Reverse/Forward e-Auctions). • Training and conducting workshops for suppliers and stakeholders to educate them on how to complete the tenders online. • Create and Conduct Online Auctions- (Reverse Dutch, Reverse English and Forward Auctions and Sealed Bids) on Neogrid System

RECRUITMENT/SOURCING SPECIALIST, HR
• Search, Source, Screen, Interview, and Recruit Candidates for IT and Non-IT Recruitments in the United States of America. • Temporary and Contract Placement Screening. • Resume generation and through an in-house portal. Segregating the resumes.
Winston Almeida's Contact Information
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