Winnie Gee

Data, Digital, and Analytics (DDA)

+ Led global lifecycle strategy across email, push, and in-app channels on Iterable for 115M+ users, driving 31% YoY subscription revenue growth and $12M+ in annual CRM-attributed revenue + Drove $6M+ in annual revenue through high-performing seasonal campaigns, including Black Friday and New Year, exceeding forecasts by 40% + Ran A/B tests and personalization strategies (+$500K annualized impact), improving newsletter revenue by 37%, onboarding conversion, and engagement via behavioral triggers (3X lift) + Spearheaded Calm’s first CRM-attributed dashboard in Mode with Data Science, delivering real-time subscription insights and enhancing forecasting with FP&A + Acted as Integrated Marketing Lead, overseeing cross-functional campaigns that generated broad brand awareness and lifted top-of-funnel metrics + Served as a Customer Advisory Board Member for Iterable, providing product roadmap guidance based on enterprise CRM needs and industry best practices

+ Owned global CRM strategy and execution for Niantic games, including Pikmin Bloom (with Nintendo), Harry Potter: Wizards Unite (with Warner Bros), and Pokémon GO + Ran 90+ A/B tests, resulting in a 34% lift in weekly active users and a 20% lift in subscriptions through targeted messaging and user journey optimizations + Collaborated cross-functionally with Product, Data, Engineering, and regional teams to design lifecycle campaigns aligned with live events, product updates, and localized content + Drove MarTech development to support new app launches, including building messaging channels and creating a real-time marketing dashboard on Sisense for performance insights + Acted as Product Marketing Manager, leading go-to-market strategy, positioning, and messaging

+ Led digital communications across channels (web, mobile app, email, SMS, push) for investment, FX, and wealth + Managed cross-functional teams (Product, UX, Design, Data, Engineering, Legal) to drive product roadmaps and go-to-market strategies, ensuring alignment with business objectives + Developed core product messaging and positioning for key financial products, resulting in a 23% lift in new product feature adoption

+ Led B2B marketing across 8 business verticals, supporting Americas, EMEA, and APAC regions, and implementing acquisition, retention, and re-engagement programs in over 20 languages.

+ Managed B2B marketing operations, including email marketing, lead generation, lead management and scoring, social media, webinar events, and analytics.

+ Chosen as one of 56 global ambassadors for leadership potential and innovation; coordinated campus events and developed viral content to drive brand awareness.

Distinction in General Scholarship (Cum Laude), GPA: 3.8