Winki Au Yeung

• Planning and executing different PR plans for fashion and lifestyle brands, bilingual press release write-ups, fashion shoots pitching and follow-ups, editorial pitching and follow-ups • In charge of event production and management (e.g. press events and customer shopping events) in HK and follow up post event coverage • Coordinating seasonal media tours to New York Fashion Weeks • Formulating marketing strategies for different fashion brands include media buy, promotions, customer events, etc • Maintaining customer loyalty programs and formulating and executing CRM activities • Formulating digital marketing strategies, areas including corporate website, social media • Handling sample loan requests

• Establishing and enhancing positive brand images with media to develop editorial opportunities • Organizing and coordinating press and customer events in Asia Pacific region • Preparing press materials and coordinating editorial shootings • Handling all sample loan requests in Asia Pacific region and monitoring the editorial coverage • Coordinating seasonal media tours to Paris Fashion weeks • Working closely with regional parties to exposing any editorial possibilities and pitching editorial coverage • Executing marketing plans by coordinating with both internal & external parties

Exchange program