Wing Kiu Ng

• Develops and implements bilingual (English and Chinese) communications initiatives, creating optimized content for in-store and digital platforms to engage target audiences. • Oversees and implements CRM programs and omnichannel promotions, mapping customer journeys to enhance retention and repurchase rates, achieving $1.6M return and referral purchase through data-driven segmentation and targeted offers. • Implements influencer and celebrity marketing efforts, collaborating on product-based campaigns featuring high-profile endorsers such as Andy Lau and Ah Jeng and micro influencers to boost product visibility and recognition among diverse audiences, resulting in a total of over 6 million impressions among different platforms. • Optimizes digital content through SEO, publishing and monitoring articles to achieve top search rankings, resulting in a 20% improvement in impressions, 25% increase in clicks and average over 50 sec per session. • Assists in multimedia production for promotional content, coordinating elements including voiceover, AI dubbing, photo and video shooting to create engaging multimedia assets. • Coordinates strategic partnerships with internal teams and external stakeholders, including media and PR agencies, to execute promotions and events on schedule and within budget. • Conducts media monitoring and analysis using Google tools, compiling reports with insights to identify trends, and optimize communications for greater impact.

• Implemented marketing strategies, developed marketing content, CRM programs, brand building and joint promotions to drive membership growth. • Assisted in App development and UIUX improvement with App team and IT team. • Liaises and collaborates with internal and external parties within schedule and budget

• Oversaw and led new product development projects from start to finish and supported product improvement activities. • Conducted market research such as customer survey, focus group and market observations for future product development and product launch campaign. • Executed marketing activities and sales training, managed the brand social media and website, media planning and buying, content creation and copywriting. • Managed & improved style & content of library of presentations & marketing collateral & develop other customer-specifc sales materials • Liaised with external parties for collaboration and sales channel expansion. • Software used: Google Drive office suite, HKTVmall merchant system (MMS) and store & stock management system (Exchange system), Microsoft office suite

• Supported digital marketing activities such as social media promotions & website development • Assisted in developing marketing collateral such as presentations, brochures, samples & displays • Supported & assisted in product development & product improvement activities • Supported Corporate Development Manager on business development work • Assisted in content creation & copywriting by liaising with internal & external parties

• Conducted on-site & back checking to ensures the performance of interviewers • Monitored & ensured the accuracy of market research conducted

• Assisted in daily operation & events, such as handling enquiries & events related to the Irish Chamber of Commerce • Prepared promotional materials design for the Irish Cultural Center secondary school program • Skill & software used: Adobe Illustrator, Photoshop, Microsoft Office, communication skill

• Designed and planned the marketing strategy to promote the exchange product in the following year • Managed members’ learning and growth and assisting them to complete tasks related to the marketing strategy planned, e.g. provide feedback and correction • Skill & software used: PowerPoint, Adobe Illustrator, Photoshop, design & publishing skills, management skill, teaching skill

• Assisted in organizing the upcoming event, for example, contacting the guest speaker, searching for potential guest speaker, assisting the operation of the event, answering the enquiries of guests • Skill & software used: PowerPoint, event management, design & publishing skills, MailChimp

• Designed and planned the marketing strategy to promote the exchange product in the following year

• Transcripting audio recording into documents • Related field: education & religion • Skill & software used: Microsoft word, listening skills, meeting deadline

• Assisted with event management, specific in handling guests’ enquiries • Assisted in marketing research • Skill & software used: Microsoft word, Excel, PowerPoint, event-planning, data-entry, communication skill

• Prepared and organized teaching materials • Calculated the general journal of the clubs at school • Skill & software used: Microsoft word, Excel, accounting skill, communication skill, ability to meet deadline, multi-tasking

Courses studied: Advertising Design & Visualization; Media planning; English for Translators: Written Genres; Copywriting; Luxury & Service Branding; CSR planning

Exchange student for Fall semester majoring in Advertising. Courses studied: Creating Experience - user experience design and urban planning; Hispanic Marketing - campaign planning and marketing strategy towards US Hispanic market; Career for Communications - introduced the advertising field and career requirement in the state