Win Leong
SEA BD MANAGER @ BingX
About
Results-driven Business Development professional with over 5 years of global experience in the cryptocurrency and blockchain space, specializing in user acquisition, strategic partnerships, and market expansion. Proven success in scaling platforms across Asia, Europe, and Latin America through innovative go-to-market strategies, influencer collaborations, and community growth initiatives. Adept at building high-impact B2B relationships, launching revenue-generating campaigns, and aligning business initiatives with emerging Web3 trends and regulatory landscapes. Strong communicator and cross-functional leader, passionate about driving mass crypto adoption and delivering measurable growth in fast-paced, global environments.
Malaysia
WP. Kuala Lumpur
Financial Services
Strategic Partnerships, Wallets, Payments, Payment Card Industry Data Security Standard (PCI DSS), Marketing Campaign Management, KOL Management, KOL Development, Business Planning, Business Strategy, Capital Markets, Equity Valuation, Fundraising, Customer Service, Sales Operations, Investor Relations Support, Corporate Events, Financial Accounting, Due Diligence, Customer Relationship Management (CRM), Event Planning
Experience

Senior SVIP Clients Officer
BTCC SVIP
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Expanded SVIP User Base - Drove international growth by launching market entry strategies in Southeast Asia, North America, Canada boosting global user acquisition. Built Strategic Partnerships - Secured collaborations with crypto influencers, trading communities, and fintech platforms to enhance brand reach and revenue. Led Crypto Campaigns - Managed global user acquisition and retention campaigns including affiliate programs, promotional events, and reward initiatives. Aligned with Compliance & Market Trends - Worked closely with legal and product teams to ensure alignment with local crypto regulations and continuously evolving market demands. SVIP Client Retention & Loyalty - Developed and executed retention strategies including exclusive events, reward programs, and priority support to maintain long-term client relationships. Increased Trading Volume - Proactively supported key clients with market insights, product updates, and personalized service, resulting in higher trading activity and platform loyalty.

BD Manager
Malaysia
SEA KOLs Partnership Management Led onboarding and ongoing relationship management for high-net-worth individuals (HNWIs) and institutional clients across South Korea, Vietnam, Thailand, and Malaysia, strengthening strategic partnerships and ensuring client satisfaction. Trading Volume Growth Proactively supported key clients with market insights, updated product information, and personalized service, resulting in increased trading activity and enhanced platform loyalty. Customized Trading Campaigns Developed and executed tailored trading and investment campaigns to meet the specific needs of partners and institutional users, significantly boosting client engagement and satisfaction. Cross-Functional Collaboration Collaborated closely with product, compliance, and marketing teams to optimize user experience, resolve client issues efficiently, and drive continuous platform improvements. Client Retention & Loyalty Programs Designed and implemented retention strategies, including exclusive events, reward programs, and prioritized support services, to foster long-term client relationships and maximize loyalty.

Chief Operation Officer
Venture Capital Management Corporation
Malaysia
Led RM40M+ capital fundraising for 4 pre-IPO companies. Formulated strategic financial plans and capital structure optimization. Strengthened client relationships and expanded key accounts. Collaborated with C-suite on operational and financial planning. Ensured compliance with regulatory standards and internal risk policies. Organized high-impact financial events with 350+ participants. Mentored operational teams and improved process efficiency firm-wide.

Financial Capital Advisor
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Recognized as Top Capital Advisor (2020, 2021). Managed 8 RMs and 200+ HNWI investors in private equity ventures. Structured equity investments and Pre-IPO advisory solutions. Conducted in-depth market analysis, valuations, and financial modeling. Advised over 100 SME clients on capital fundraising and pitch preparation.

Account Manager Key Account
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Delivered financial solutions and maintained strong client relationships. Promoted banking products; exceeded sales targets consistently. Utilized digital platforms for banking operations and compliance. Prepared client reports and identified market trends for strategic decisions.

Account Relationship Manager
Federal Territory of Kuala Lumpur, Malaysia
Developed annual sales plans; forecasted and monitored budget. Expanded customer base through key relationship building. Recommended innovative banking products aligned with market needs. Led trade promotions and analyzed performance outcomes
Education
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