Wilson Xu 徐宁

Director - Sales & Strategic Partnerships (China) @ Hotel101 Global

About

Over 20 years’ experience in tourism, retail and entertainment industry, I have grown into team leader with strength on B2B2C / B2C Sales & Marketing, Strategy Planning, Partnership Development and Team Management. • With working experience for foreign-owned and state-owned enterprise, JV and private company, which gives me international vision and local wisdom to facing new challenges and fields. • To be the 1st generation of China team in Club Med, MSC Cruises, Value Retail and Thomas Cook. Proudly to experience “Zero to One” accompany with team and company. • Proven ability to lead and motivate team and build up oversea team in Tokyo and Bangkok. • Strategic and big picture thinking to support high-level partnership and cooperation. • Solid reporting and data analyzing to achieve business KPI • Strong marketing knowledge in branding, digital and partnership marketing

Country

China

City

Shanghai

Industry

Entertainment

Skill

Sales Management, Marketing Strategy, Strategic Thinking, Business Strategy, New Business Development, Project Planning, Team Management, Leadership, Business Development, Management, Sales, Hospitality, Hotels, Tourism, Negotiation

Experience

Director - Sales & Strategic Partnerships (China)

Hotel101 Global

2024-7 - Present · 2 yrs 3 mos

Shanghai, China

• Develop partnerships and channel management with overseas realty investment, immigration agencies and multiple networks for Hotel101 properties in Japan, Spain and Philippines • Responsible for brand marketing and social media

General Manager, China

Wibit Sports

2021-12 - 2023-10 · 1 yr 11 mos

Shanghai & Shenzhen

• Report to C-level team in Germany and manage overall business activities in China market • Responsible for annual budgets, commercial strategies & P&L • Enhance brand awareness of Wibit / Looft / Peakz product line in China, focusing on trade fairs, digital marketing and social media • Develop business with tourism & hospitality, local government & tourism bureau, amusement parks, real estate and water sports partners • Partnership with world’s leading design & consulting companies of entertainment industry

Sales & Commercial Director, China

Thomas Cook China 托迈酷客

2017-3 - 2019-12 · 2 yrs 10 mos

Shanghai, China + Bangkok, Thailand + Tokyo, Japan

• Responsible for Annual Business Plan of trade sales & marketing • B2B2C distribution and operation with tour operators, OTAs & online platform, Bedsbank, MICE & TMC partners • API connection and distribution • Trade marketing on own & 3rd party medias (website, social media, partner’s media source) • Responsible for overseas office setup and team development in Japan and Thailand

Tourims & Partnership Marketing Director, China

The Bicester Collection

2014-4 - 2017-3 · 3 yrs

Shanghai & Suzhou

• Annual partnership marketing plan for 2 key portfolios of Value Retail - YiOuLai Suzhou Shopping Village & YiOuLai Shanghai Shopping Village; (YiOuLai rebranded as The Bicester Collection from 2020Nov) • Acquire HNW customers and affluent consumers with partnership strategies and actions • Co-branding with local governments, tourism bureaus & associations

Sales & Strategy Director, China

MSC Cruises

2011-1 - 2014-4 · 3 yrs 4 mos

Shanghai, China

• Responsible for annual strategy & business plan • Responsible for annual business KPI, pricing and promotion strategy • Enhance branding and communication by trade marketing, tourism EXPO & Fairs, Media FAM Trip • Lead sales & operation team for nationwide distribution

Regional Sales & Project Manager

Club Med

2005-8 - 2010-12 · 5 yrs 5 mos

Shanghai & Guangzhou & Chengdu

• Pre- sales & marketing for the 1st Club Med resort in mainland China – Club Med Yabuli (Y2010) • Responsible for “shop-in-shop” with tour operator partners nationwide (Y2010) • Regional offices setup and management for Club Med in Guangzhou & Chengdu (Y2007-2009) • In charge of MICE & Corporates business (Y2005-2007)