wilson chu

Publicized events and interacted with followers of Twitter account for 18th largest chapter in PMI with 2,400 members. Increased followers by 200%.

From the ground up, I built the chapter's social media department by creating internal processes and social media strategies to increase brand awareness and attendance at chapter events. I also recruited a team of social media specialists and defined their roles and responsibilities in order to efficiently execute these strategies. I also set up and optimized company pages within our platforms (Facebook, Twitter, LinkedIn, Instagram) to increase the visibility of the chapter’s social content.

For an early stage health startup, I created and revised several tools to attract investors to fund the company’s products, including pitch decks, business plans, and executive summaries. I also conducted additional marketing research to better define target markets and current competitors.

I managed the day-to-day interactions with pharmaceutical clients. In this position, I resolved ad-hoc coverage and payment issues in a timely manner. I also researched and developed comprehensive and up-to-date written federal policy analyses, which helped my clients determine appropriate marketing strategies for their products.

* Reimbursement case manager for cancer cases. Prepared individual patient appeals, resolving denied claims with insurers, and verified patient- specific insurance benefits. Spearheaded and rescued failing project. * Transitioned 1,500 open patient cases into internal database from vendor * Completed project on time without disruptions in customer service

International contract research organization, providing services to leading pharma, biotech, & medical device firms. Reimbursement Specialist: Promoted 3 times, from entry-level to specialist. OH & WV Medicare Medical Director reversed “no go” decision without qualification in 2 wks., after leading advocacy campaign to overturn decision to not allow sales of Bayer’s 1st prostate cancer drug. Ensured no significant loss in sales revenue & kept client competitive in OH/WV marketplace

* Delivered marketing projects in brand management, marketing planning & customer needs + satisfaction assessment. Marketing Project Management: * Received “extremely satisfied” + “no hesitation to recommend” when delivered product / service offering recommendations for $39M B2B consumer packaging client (Lithotype) * Conducted analysis of in-person interviews with > 40 customers & developed recommendations for brand management plan for winery (MBA project) * Led project team in creating marketing plan for educational technology start-up (MBA project) * Developed & executed marketing plan activities for Android word game app (MBA project)

I accurately updated a provider reimbursement web portal and guides to ensure that the client’s customers have the latest reimbursement information. I also consolidated and updated reimbursement slides for a managerial training session.

For the Oscar-nominated filmmaker of Hoop Dreams: I developed a marketing plan, which included specific action steps covering website redesign, social media engagement, and fundraising activities prior to the release of an upcoming documentary examining solutions for teenage dysfunctions (See trailer below). I also consulted on and revised content for the e-mail marketing campaign for the short film based on the documentary.

Activities and Societies: Alpha Phi Omega