Willy Vanneste

Rotational leadership roles within the Global Marketing team: - Deputy Global Event Marketing Lead (Sep 2024 – Present) - Global Marketing Strategy & Operations Lead (Jun 2022 – Sep 2024) - Global Product Marketing Lead (Jun 2021 – Jun 2022)

TripleA is a payment gateway built on blockchain technology that enables businesses to accept cryptocurrency payments through a wide range of products. As a Marketing Director I was responsible to drive business growth globally, build trust amongst prospects and, position the company as an authority in the payment landscape: ° Implemented a 360 Marketing strategy, achieving +175% customers, +23% payments processed (8-digits $) and +60 new countries entry ° Worked closely with Product and Sales teams to plan and execute entire company rebranding and build new products brand identity ° Set up and implemented CRM (>250k contacts) automation to scale conversion and increase customer retention

Founded in 2015, Zilingo is a technology & commerce platform that is re-imagining the fashion industry to make it fair, connected and transparent. With more than $300m in funding, it is one of Southeast Asia's highest capitalised startups. Heading the Marketing for all the SaaS & Fintech products globally, I am responsible of the entire Marketing Funnel strategy: building awareness/trust in the market, quickly growing the business and increasing retention/loyalty amongst current users. - Set up and lead a global Marketing team (9 team members) - Launch 5 new markets (IN, ID, VN, CM, BD) - Strategise and implement 360 marketing plan - Manage a 6-digits $ marketing budget - Drive a +50% MoM growth in SaaS adoption - Build SaaS products brand identity (3 new products) - Integrate/merge branding of an acquired company ($15.5mio - nCinga Technology)

Launched in 2012, Lazada is the #1 e-commerce platform in Southeast Asia and owned by Alibaba Group (NYSE: BABA). Progressed from Brand Marketing to PMO, expanding scope across strategy, campaign leadership & cross-functional delivery. - Drove strategic marketing PMO initiatives with the CMO, coordinating cross-functional workstreams for major campaigns. - Developed O2O shopper-engagement formats and in-app features to increase offline-to-online traffic and voucher redemption. - Managed planning and execution for 11.11, livestreams, brand activations, and partnership integrations. - Led marketing programs for global FMCG brands, delivering traffic growth, campaign performance, and stakeholder alignment. - Designed and analyzed omni-channel performance dashboards to optimize creative, spend, targeting, and conversions.

Groupon is a worldwide e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 15 countries. Progressed from Account Executive → Account Manager → Market Operations Manager, expanding scope across sales, marketing, and revenue ownership. - Led market operations in Belgium, overseeing revenue performance across 5 major cities. - Managed deal lifecycle and commercial optimization: conversion, CTR, revenue per visit, campaign design, QA, pricing & recommendations. - Planned and executed digital marketing initiatives (email, app pushes, promo codes, onsite, social, partnerships). - Identified market opportunities and coordinated go-to-market execution with sales, marketing & category teams. - Managed and grew SMB & key account portfolios in Belgium & Luxembourg, consistently exceeding revenue targets. - Coached and onboarded new team members; engaged in CSR initiatives as Charity Deal coordinator.

- Co-founded an “all-in-one” fine-dining ingredient kit delivery concept. - Led market research, financial modeling, product development, and go-to-market planning. - Built brand, positioning, and pre-launch marketing strategy. - Project concluded after Beta phase.

Internship within the SEA Regional Operations team of Nestlé Waters. - Supported the SEA Regional Operations team through data management, reporting, and performance analysis. - Contributed to operational process improvements focused on efficiency and cost optimization. - Coordinated with factory teams to align workflows, resolve operational issues, and support execution. - Provided executive and project assistance across regional initiatives.

Internship within the APAC Regional Marketing team. - Supported the APAC Regional Marketing team across competitive landscape analysis and market research. - Produced sales performance reports and business insights for internal stakeholders. - Developed regional newsletters and assisted marketing leaders with coordination and administrative tasks.