Hsuan-Yi Lin

WillStudy is Taiwan’s leading study abroad information platform, attracting over 70,000 unique monthly users and reaching approximately 68% of Taiwan’s annual study abroad population. We collaborate with more than 100 enterprises and higher education institutions across Europe, Japan, and Korea to provide Taiwanese students and young professionals with comprehensive and expert overseas information. Beyond our primary market in Taiwan, we have expanded to Japanese and Southeast Asian platforms, including Malaysia, Indonesia, Vietnam, and Thailand. Our mission is to become Asia’s most influential platform for overseas education and career information, serving as a bridge to enhance international collaboration.

accumulated more than 160+ consultants located in Fortune 500 companies and the world's top universities. our partnership expansion to 16 countries, 53 companies (industry covers finance, transportation, property, telecommunications)

‧ Optimized Search Result on websites & social Media - Operated three languages ​​SEO (EN, zh-CN, zh-TW) - Integrated media resources (U.SNews, Yahoo Finance, MarketWatch...etc) - Reported by Startup media (Business Insider, Entrepreneur.com) ‧ Improved the websites experience process - Adjusted website process based on analysis results (Increasing website time by 200% so far) - Designed new experience features based on user preferences (Increasing website users by 520% so far) ‧ Analyzed data reports ‧ Proposed potential new product lines

1. Content marketing ‧ Wrote English, Traditional Chinese, Simplified Chinese website articles ‧ Planning for cross-cultural media in Asian and American social media 2. Project Management ‧ Designed a customized digital financial platform for life insurance products ‧ Planned the platform UI/UX and communicated with design companies and IT companies

1. Analyzed e-commerce market trends 2. Formulated E-commerce platform price strategy

1. Prudential - Social Media Marketing ・Operated social media (Prudential) interaction rate 5% to 10% is twice than competition 2. Tissot - Social Media Marketing 3. Amorepacific (innisfree) in Taiwan - Digital Marketing ・Won the proposal to Korea organization “Amorepacific” ( USD26,000 ) 4. Karma Medical in China - Brand Strategy & Data Mining & Digital Marketing 5. Yuanta Financial - App Design & Advertising

・Initiated business transformation by familiarizing team members with big data analytics tools and methods ・Designed mobile application functionalities and developed marketing plans based on website analysis/statistics ・Analyzed and improved website traffic with Search Engine Optimization practices ・Increased company revenue by 35% and brought in 10+ new contracts ・Digital advertising manager(Google.Yahoo)

・Responsible for error proof design, facilities planning, automation equipment design, and line data analysis ・Improved image recognition equipment and resulted in cost savings of over $8,100 per month ・Designed automation that lowered product line defect rate by 50%

Minor in IMC