Willson F.

• Brand Strategy Development: Lead the creation and execution of innovative brand strategies to enhance market presence and customer loyalty. • Market Research & Consumer Insights: Conduct market research and analyze consumer behavior to shape brand positioning and messaging. • Campaign Management: Plan and execute brand campaigns across digital, social media, and traditional platforms, optimizing for engagement and conversion. • Performance Monitoring: Track brand performance metrics, analyze KPIs, and adjust strategies to ensure business goals are met. • Collaboration & Thought Leadership: Work cross-functionally with sales, creative, and product teams to ensure brand consistency and stay ahead of industry trends.

• Developing and maintaining strong relationships with key clients that contribute significant GMV, including CRM-based engagement and retention strategies. • Addressing and resolving client and internal team issues to ensure sustainable business performance. • Managing short- and mid-tail merchants through scalable incubation programs, seller management tools, and performance monitoring. • Planning and executing sales and marketing campaigns, analyzing results, and implementing continuous improvements to achieve weekly and monthly revenue targets. • Leading seller acquisition initiatives, including offline-to-online (O2O) onboarding to drive TikTok as the primary sales channel. • Achieving monthly sales targets by identifying, acquiring, and developing new sellers and business opportunities. • Analyzing overall category performance, including product-level and seller-level metrics, daily sales trends, and campaign vs. normal-day contribution. • Negotiating contracts with key clients and setting timelines to meet long-term business objectives. • Ensuring high customer satisfaction levels while maximizing up-sell and cross-sell opportunities to increase share of wallet. • Monitoring market trends and providing strategic insights to shape competitive and category-relevant initiatives. Achievements - Achieved quarterly targets with 192% YoY growth, particularly during the Ramadan–Lebaran peak period. - Exceeded O2O seller acquisition target with 220% MoM improvement in join rate.

• Leading cross-functional teams in a multicultural environment to ensure alignment across business plans and execution goals. • Managing end-to-end product lifecycle: NPI, pricing strategy, channel strategy, promotion strategy, competitive analysis, and P&L ownership. • Providing business-critical insights and recommendations to strengthen strategic decision-making and execution accuracy. • Coordinating with online & offline sales teams to ensure strategy execution and monitoring performance results. • Driving early-stage ideas into scalable initiatives that support future business growth. • Developing creative Go-To-Market (GTM) plans and initiatives with internal teams and external partners. • Aligning company priorities with strong operational execution and day-to-day performance tracking. • Taking full responsibility for product strategy and business direction for the Indonesia market. • Monitoring team activities, providing guidance, and ensuring target achievement. • Assessing market tools, capabilities, and workflow efficiency; proposing improvements to optimize operational performance. • Solving problem statements through hypothesis building, data analysis, performance assessment, and insight generation. • Reviewing campaign effectiveness across online platforms and offline channels. • Defining key success metrics, optimizing organizational efficiency, and formulating organizational design proposals to achieve service excellence. Achievements - Built strategic market policy and product scenarios for AIoT and end-to-end solution portfolios. - Developed strategy and market policy for the first realme PADmini NPL, achieving Top #1 brand in Mobile & Tablet category with sell-out in 3 hours on launch day. - Successfully delivered and executed the 2021 full-year product roadmap.

• Developed end-to-end growth strategies for multiple products and channels. • Collaborated with cross-functional teams to provide exceptional customer service and adapt to market trends. • Led and directed sales department to exceed sales goals and meet company's short, medium, and long term goals. • Established and maintained strong relationships with key customers and facilitated communication between customers and internal teams. Achievement: - Proven track record of delivering exceptional end-to-end customer service and adapting to market trends. - Strategic leader and develop innovative solutions based on market conditions. - Pioneered the establishment of a highly successful IT market channel, resulting in an astounding 128% increase in company revenue. - Forged strategic partnerships with key industry players, leveraging partner category segmentation to maximize business opportunities. - Drove market expansion into emerging sectors such as IoT, Wearable, Audio, and PC, capturing untapped revenue streams and solidifying the company's position as an industry leader.

• Lead the 360 marketing / sales - brand strategy, product marketing, B2B2C, event marketing, new product launch strategy base on area research and analysis to build Huawei brand positioning on Jabotabek ( Jakarta ). • Department Key player who is responsible for applying integrated sales and promotion strategies. Achievement: - Expanded more than 5 Huawei Experience Store (Official Store) in one quartal. - Increased sales by 360% with new HMS core.

- In charge of handling budget, cash flow, AR-AP, PnL, balance sheet and manufacturing management. - Legal thing, related with company establishment, agreement. Achievement: - Successed with project wuling confero, cortez, and almaz. - Expanded company product offering with one new market.

Award : Full Scholarship