Will Moore

I am the Communications lead for Bullish (NYSE: BLSH), one of the fastest-growing, regulated digital asset exchanges built for institutions. I joined Bullish to lead Internal Communications, and over time my role has expanded to include Group External Communications and management of Bullish’s social media channels. I am the lead writer for our executive communications, press releases (spanning product launches, regulatory milestones, and client integrations), company-wide town halls, and social content. One of my proudest milestones was leading both the External and Internal Communications for Bullish’s US$1.15 billion IPO – the first digital asset exchange to list on the New York Stock Exchange. Bullish received the proceeds of its IPO in stablecoins, representing a historic step for the use of stablecoins in an initial public offering in the United States. Since its launch in November 2021, Bullish has surpassed over US$1.8 trillion in total trading volume and executes over US$2 billion in average daily volume – consistently ranking among the top five exchanges by spot volume for Bitcoin and Ether.

Working at pace and supporting senior stakeholders with both Internal and External Communications across six APAC markets, covering such areas as: - APAC employee communications and engagement projects - Copywriting, talking points, articles and content creation - Executive communications - Markets, Research and India business communications support - Country and crisis communications - APAC Town Halls, event management and video creation/editing - APAC media profiling including tier one TV interviews with Bloomberg/CNBC

Worked with seven entities across Asia to deliver Internal and External Communications. My career with AXA began in June 2015 when I was selected out of 25,000 global graduates to be the first winner of AXA's Great Global Adventure. As the AXA Great Global Adventurer I travelled to 15 countries in 5 continents, volunteered in Indonesia and interned with AXA Investment Managers in Hong Kong and AXA Lab in San Francisco. I continued my AXA Adventure when I joined AXA Hong Kong's Management Trainee Global Graduate Program as a Senior Officer in the Chief Digital Office in August 2016. In August 2018, I joined AXA Partners Asia as a Senior Regional Communications Executive.

I joined AXA Hong Kong's Management Trainee Global Graduate Program in August 2016. For the past two years I have been engaging AXA Hong Kong in a Digital transformation. As part of the E-Commerce Team, I focus on Search Engine Optimisation, performance analysis and content creation to deliver value for our customers. I also lead a team exploring the exciting opportunities presented by Virtual Reality. Awarded Silver "Best E-Commerce Strategies" for Search Engine Optimisation in the Asia E-Commerce Marketing Awards 2018.

In June 2015, I was chosen out of 25,000 global graduates, to be the first ever winner of AXA’s Great Global Adventure! During my year as the AXA Great Global Adventurer I travelled to 15 countries in 5 continents, volunteered in Indonesia, interned with AXA Investment Managers in Hong Kong and AXA Lab in San Francisco. I managed a social media campaign of daily Instagram posts (gained 1.5K followers), contributed Facebook content to over 160K followers, produced AXA Group blog posts, video interviews and written interviews with various news publications. Some of my travel highlights included: hiking the Great Wall of China in the snow, drinking tea with a Mongolian nomad in -35 degrees Ulaanbaatar, taking the Trans-Siberian Railway from Beijing to St. Petersburg (covering a whopping 9,289km!), hearing the thunderous roar of the colossal Iguassu Falls in Argentina, watching the sunrise over Machu Picchu in Peru and hang gliding over Rio de Janeiro in Brazil. And these are just a few!

In 2013, AXA Lab was set up in San Francisco to become a digital innovation sourcing unit in Silicon Valley and to help accelerate the business transformation of AXA Group. The Lab has four key missions: • To build stronger connections with tech players from Silicon Valley. • To detect trends and identify potential partnerships with start-ups. • To foster digital culture and innovation within AXA Group. • To initiate pilots with the most promising start-ups. During my internship I had the privilege to shadow the AXA Lab Team and to learn more about AXA's digital innovation strategies. I analysed the new technologies and trends that are impacting insurance such as Wearable Technology, the Internet of Things and the On-Demand Economy and published my findings in weekly LinkedIn blogposts, which received a readership of over 4,250 views.

Prestasi Junior Indonesia (PJI) is part of the largest and fastest growing entrepreneurial, work readiness, and financial literacy education organisation in the world: Junior Achievement Worldwide. Junior Achievement Worldwide operates in more than 120 countries implementing partnerships between the world of business and education.

 As a volunteer teacher I was part of a team that worked with schools across Jakarta to develop student entrepreneurs to become business leaders. One quality that all of the students shared when speaking, was in my opinion one of the greatest gifts a teacher can give: confidence! By giving the students financial knowledge, positions of management in their business teams and inspiration, PJI have given each child bounds of confidence and the keys to unlocking their limitless potential. Volunteering with Prestasi Junior Indonesia was a brilliant experience that I will always remember. It was rewarding to give back to the community, to work with such a committed and diverse team and to help contribute towards the bright future of the students in Jakarta. I look forward to coming back to Indonesia soon, terima kasih PJI!

I have long been interested in the aspects of Asset Management; of being a fiduciary to your client and enabling people to achieve their savings and pension aspirations through Wealth Management. Asia was at the top of my list of places to work because of the huge population base and vibrant growth opportunities provided by these economically fast growing frontier economies. Hong Kong has a rich pedigree and a long heritage as one of the world's leading financial centres as well as a key stock exchange. I joined the Sales & Marketing Team of AXA Investment Managers, reporting directly to the Head of Marketing for Asia. I undertook asset allocation analysis of multiple Asian Sovereign Wealth Funds and Central Banks. I also gained exposure to the Equities and Fixed Income Departments and undertook various learning modules. The warmth of the welcome, professionalism and great open atmosphere of the office really enriched my internship. I was grateful for the opportunity to work with different teams, to challenge and develop myself and I now have a broad overview of the multifaceted nature of the business.

I volunteered and was selected as a Media Operations Officer for the Conservative Party's 2015 General Election Campaign. I worked on events specifically for the Prime Minister, David Cameron and the Chancellor, George Osborne. Over the six weeks, my team helped to run and organise their rallies, speeches, business visits and walkabouts all over the United Kingdom. From St. Ives in Cornwall, right up to Carlisle on the Scottish border, we covered over 5,000 miles, working in over 20 different constituencies - 95% of these constituencies elected a Conservative MP into Parliament on 7th May 2015. As the Media Operations Officer for my team, I directed the National and Regional Press that attended our events such as the BBC, SKY, ITV, Bloomberg and newspapers, so that they were in the correct locations and could get the best footage. This gave me great experience with leading and interacting with large groups of people in high pressure situations. As a first time voter, it was a huge privilege to be at the heart of this historic campaign. This was the most important election in a generation and it was an honour to have contributed towards a Conservative majority government - something that had not been done since I was born!

One of ten selected (out of 500), to perform in front of Prince William and the Chinese Premier in the Forbidden City, Beijing as part of the 2015 UK-China Year of Cultural Exchange. The 2015 UK-China Year of Cultural Exchange is a unique opportunity to further deepen and strengthen the UK's existing relationship with China across the arts and creative industries.

Drama is a passion of mine and something that I have found very rewarding. I was honoured to be one of the 560 people who were selected to join the National Youth Theatre of Great Britain out of the 4,800 who auditioned. I spent two weeks at the National Youth Theatre residential acting summer course held at the Trinity Laban Centre in Greenwich. The course culminated with group presentations of devised pieces built around the theme of the Centenary of the First World War. These were performed to fellow course members, staff and the CEO of the National Youth Theatre, Paul Roseby.

• Successful applicant for the Bank of England’s Diversity Insight Day. • The event involved lectures from the Head of Graduate Recruitment on how the BOE operates, trading games and networking with senior members of the bank.

Awarded Bachelor of Arts with Honours in Russian, Class II Division I. Final Year Modules: Advanced Translation Skills, Advanced Russian Language Skills, The Stalin Era, Greek Fire, The Fantastic in 19th & 20th Century Literature. Graduated the year with an overall grade of 2:1. Third Year Study Abroad - Yaroslavl & Saint Petersburg Language Schools. Graduated the year with an overall grade of 2:1. Second Year Modules: Russian Language, Soviet History 1917-1991, Key Issues in Russian Fiction, Principles of Marketing & Business Awareness: Theory and Practice. Graduated the year with an overall grade of 2:1.