William J.

Commercial Director @ ERPGAP

About

I help companies in the UK, US, and beyond streamline operations and scale with Odoo ERP and Alokai headless eCommerce solutions. At ERPGAP, we specialise in simplifying complex processes with clear, step-by-step plans for success. We’ve partnered with organisations to implement, customise, and optimise ERP systems that fit their exact needs. We also build flexible, future-ready online stores using Alokai headless eCommerce, combining technical expertise with practical delivery experience. With experience as a Managing Director and Sales Director, I bring a business-focused perspective to technology projects—helping companies integrate systems, improve processes, and grow efficiently. Always happy to exchange insights on ERP, eCommerce, and business transformation.

Country

City

United Kingdom

Industry

Information Technology & Services

Skill

New Business Development, Account Management, Strategic Partnerships, Financial Planning, Strategic Planning, Business Development, Marketing, Marketing Strategy, Leadership, Management, Enterprise Resource Planning (ERP), Odoo, Engineering, Manufacturing, Field Service, Project Management

Experience

Commercial Director

ERPGAP

2025-8 - Present · 1 yr 2 mos

Birmingham

I lead growth and client relationships across the UK and US markets, helping organisations unlock the full potential of Odoo through ERP GAP’s technical expertise, methodology and strong focus on customer satisfaction. With experience running my own Odoo partnership, I understand what it takes to deliver successful ERP projects. From identifying client needs and shaping tailored solutions to ensuring long-term value and adoption, I bring both commercial insight and practical know-how.

Managing Director

ERP Talent

2024-1 - Present · 2 yrs 9 mos

Birmingham, England, United Kingdom

Maximise your Odoo ERP systems potential with our live training packages, interactive workshops and talent-on-demand.

Managing Director

Portcities

2020-9 - 2023-9 · 3 yrs 1 mo

Birmingham, England, United Kingdom

As Managing Director of PortCities UK, I established the UK branch of a global Odoo Partner and led its growth to Gold Partner status within two years. I specialize in delivering international ERP projects across manufacturing, e-commerce, and fast-scaling industries. Highlights include supporting Weezy’s QuickCommerce start-up journey, driving ERP implementation for Arrival’s electric van production, and enabling Pangea Laboratories’ cosmetics operations with scalable digital solutions. My focus is on building high-performing teams, fostering strong client partnerships, and delivering technology that empowers businesses to scale globally.

Business Consultant

Smart IT - Global Odoo ERP Gold Partner

2019-9 - 2020-2 · 6 mos

Birmingham, United Kingdom

SmartIT are an Odoo Partner specialised in ERP software for Energy Brokers, Manufacturing & Supply Chain.

Sales Director

Trobz

2018-1 - 2019-8 · 1 yr 8 mos

Ho Chi Minh City, Vietnam

Implemented a new sales & marketing strategy targeting the Vietnamese ERP market and Odoo integrators in the Asia Pacific and Europe. Built and trained a commercial team. Set up internal SOPs and CRM. Established a strategic partnership with an Australian Odoo integrator and developed the account with Smile, Europe's Open Source leader. Secured the largest Odoo Enterprise License project in Asia ($160,000 project) within the ELS sector and propelled the company to Gold partner status.

Head Of Business Development

SmartDev

2016-3 - 2017-11 · 1 yr 9 mos

Da Nang, Vietnam

New business remote sales of software development services targeting Fintech and mobile wallet providers in Singapore and Hong Kong. Implemented the digital marketing strategy. Secured a mobile wallet project with AirAsia one of the largest airlines in the Far East. Launched a new Odoo Partner company called ModularERP and executed the full go-to-market strategy.