Willian Assis

Gerente de Pesquisa de Mídia e Insights @ Performics

About

I have ten years of advertising experience, with a focus on media research. I have experience in targets and clusters analysis, audience studies, media plans, and market analysis, with expertise in data analysis and insights findings. I have graduated from São Paulo University and have concluded a scientific research initiation in marketing and brand repositioning. I have advanced English skills, basics Spanish skills, and solid knowledge of the Microsoft Office Package. I also have mastered the software of Kantar IBOPE media.

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

Atenção a detalhes, Desenvolvimento de relatório, Gestão de equipes, Liderança, Argumentação , Atendimento ao cliente, Pesquisa de mídia, Planejamento comercial, Análise de dados, Planejamento de mídia, Redação, Marketing, Publicidade, Estratégia, Revisão de texto, Televisão, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Tableau

Experience

Gerente de Pesquisa de Mídia e Insights

Performics

2024-7 - Present · 2 yrs 3 mos

São Paulo, São Paulo, Brasil

Supervisor de Insights

VML

2021-7 - 2024-7 · 3 yrs 1 mo

São Paulo, Brasil

Media Research Supervisor

Publicis Brasil

2020-3 - 2021-7 · 1 yr 5 mos

São Paulo, São Paulo

- Analysis and understanding of targets and audiences, generating insights for the media, planning, and creation areas; - Mapping and planning the consumer journey for different categories and market sectors; - Understanding the media investment scenario in Brazil; - Preparation of integrated studies with the areas of social, SEO, planning, and media; - Supervision of the media research team.

Coordenador de pesquisa de mídia

Publicis Brasil

2018-10 - 2020-3 · 1 yr 6 mos

São Paulo, São Paulo

- Target analysis with IBOPE TGI and Commspoint Journey - Investiment and market analysis with IBOPE Monitor and IBOPE Ad Insights - TV ratings analysis with IBOPE Media Workstation - Media planning with IBOPE Planview - Integrated jobs with SEO Cultural Listening teams - Support to media team, specially on using media softwares and media concepts

Client services analyst

GfK - An NIQ Company

2015-9 - 2017-9 · 2 yrs 1 mo

São Paulo Area, Brazil

- Advertising agencies and TV stations support, specially on GfK softwares utilization; - TV audience reports development, with focus on analytical perspective and insights creating; - Media schedules simulation for advertising agencies; - Business and competitor analysis; - Constant audience data quality analysis; - Colaboration with GfK softwares development for brazilian market (Evogenius Reporting & Evogenius Advertising).

Content marketing specialist

Agência Higgs

2015-1 - 2016-1 · 1 yr 1 mo

Content curation and production for client's social network.

Special projects analyst

TV Cultura

2013-2 - 2015-8 · 2 yrs 7 mos

São Paulo Area, Brazil

- Commercial projects development for advertisers and advertising agencies. - Audience studies development; - Competitor and business analysis; - Intern trainning.