William Chen

- Drove meaningful improvements in adoption, engagement, and long-term retention by advancing game development through iteration on core features and monetization systems, grounded in player feedback analysis and close collaboration with dev teams - Secured rapid adoption in the initial rollout by defining and iterating core gameplay features for a self-developed MMORPG, leveraging early user behavior data and feedback from multiple regional launches - Delivered a significant uplift in first-day sales and stronger long-term engagement by partnering with development teams to redesign monetization event mechanics through analysis of in-game economy and player behaviors

- Unlocked multimillion-dollar revenue uplift for global banks and consumer brands by leading 5 data-driven strategy projects in pricing, customer segmentation, and credit authorization through strategic analytics and a scalable test-and-learn approach - Generated multi-million annual incremental revenue for a leading global fast-food chain by spearheading product bundle adjustments and rolling out a new pricing strategy using rigorous A/B testing to increase average ticket size - Accelerated QBR reporting delivery time from weeks to hours by building scalable SQL pipelines across multiple Southeast Asian issuers, while ensuring compliance with strict privacy requirements - Achieved a high double-digit expected ROI for a top Chinese bank’s promotional events by analyzing campaign performance and recommending refined customer segmentation and future campaign designs - Secured tens of millions in gross development value and initiated a new omni-channel optimization project by designing overseas credit card authorization strategies for leading Chinese banks through transactional data analysis

- Drove multi-million dollar revenues and strong pay rate performance by leading an 11-member publishing team and supervising end-to-end live operations for a top MMORPG title in Taiwan & Thailand, coordinating efforts across marketing and dev teams - Doubled in-game revenue and propelled the title into the market’s top-grossing RPGs by restructuring localized pricing and monetization strategy through analysis of in-game economy and trading patterns

- Delivered a six-figure revenue boost and fueled a virtuous cycle of engagement and spend by spearheading and coaching the operations team in Thailand to leverage SQL and Power BI for analyzing players’ purchasing behavior and executing targeted strategies

- Enhanced user retention by double digits by streamlining the game tutorial experience through analysis of the new player onboarding journey and removal of key friction points - Reduced reporting time significantly and set a company-wide benchmark for data-driven tools by building the company’s first analytics infrastructure through identifying key needs, integrating 100+ data tables, and delivering Power BI dashboards

- Armory Squad Leader in Taiwan (R.O.C.) Army, ranked 1st in special weapons training

- Pioneered prototype development and shaped future R&D direction by launching a new game initiative blending Role Playing and Social Casino mechanics, grounded in research across multiple game genres - Earned executive approval and roadmap incorporation by developing a market entry strategy for a major Asian market through game genre research, budget forecasting, and competitive benchmarking in collaboration with a cross-functional team - Expanded the company’s portfolio with several high-potential publishing deals by evaluating dozens of games’ design, monetization structure, and market potential, and building revenue forecasts for a selected set of titles

Leadership: - President, Video Game Business Association - Co-President, Taiwanese Student Business Association Honor: - MBA Merit Fellowship

Leadership: - Project Management Director, NTU Consulting Club - Dance Training Director, NTU Popular Dance Club

Studied courses: - Marketing - Operations and Supply Chain Management - Financial Market - Debating - Introduction To Energy Challenges For Future Decision Makers - Digitalization And Innovation in Finance

Studied courses: - Advanced Leadership - Advanced Marketing and Gamification - Advanced Core