Ken Williamson

• Owned full campaign lifecycle for DTC and CPG clients including Hampden Clothing, Eataly, Mila Cares, and Floof Living, from RFP through planning, activation, and pacing. • Launched and managed Google Ads campaigns (Performance Max, Brand/Non-Brand Search), adjusting bids and creatives in-platform based on ROAS, CPA, and CVR. • Built Meta Ads Manager campaigns across prospecting and remarketing funnels, leveraging custom events, lookalikes, and dynamic creative testing. • Conducted A/B and multivariate tests to optimize audience segmentation and ad formats across platforms. • Deployed cross-channel buys in The Trade Desk across OTT, DOOH, and programmatic display; coordinated with vendors to manage inventory. • Implemented pixels via GTM, integrated Shopify, and resolved tracking and attribution issues with analytics teams. • Delivered client-facing performance reviews using Datorama, GA4, and Looker Studio; collaborated with analysts to identify optimization levers. • Mentored junior team members and supported training around Meta and Google campaign setup and best practices.

• Developed cross-channel media strategies and owned campaign setup and optimization across Google Search and Meta platforms. • Managed product feed and dynamic ad delivery via Meta Commerce Manager to align with promotions and inventory. • Conducted keyword strategy and bid adjustments using Google Keyword Planner to drive incremental revenue. • Created pacing dashboards and forecasting models to support delivery against budget and KPI goals. • Contributed to new business pitches by providing performance audit insights and full-funnel media recommendations.

• Managed paid search and paid social campaigns for Shiseido, Laura Mercier, and Cle De Peau, across both DTC and retail partners (Ulta, Sephora). • Used Prisma for campaign trafficking and Datorama for reporting; provided bi-weekly full-funnel performance insights. • Coordinated Google Ads promo strategies using ad extensions and audience overlays to boost CTR and revenue during key shopping windows. • Partnered with third-party vendors and internal teams to ensure accurate execution and alignment across media buys. • Used Datorama to prepare bi-weekly full-funnel reporting for campaign optimizations and performance.

• Created and optimized paid social campaigns via Facebook Business Manager, Pinterest Ads, and Twitter Ads for clients including Louis Vuitton, Kiehl’s, and Christie’s. • Handled audience targeting, pacing, and creative iteration across campaign cycles. 
• Used Criteo to assess retargeting performance and recommend adjustments based on conversion trends. 
• Compiled campaign insights and next-step strategies into KPI reports for account leads and clients.

• Planned and implemented a quarterly marketing program to raise sales. 
 • Researched and pitched new revenue stream ideas to management. • Utilized social media to offer our services to a wider audience, and establish new CRM list. • Suggested and helped implement an online portal to allow for paid digital services.

• Utilized social media to promote and market performances and special events. • Created and utilized a database to conduct consumer facing e-mail marketing. • Planned and executed high profile performances (Drake, Disclosure, Deadmau5). • Suggested, planned, and implemented new systems to streamline daily venue operations.

Financial aid advisor for 3 years, Graduated with honors, President of on campus arts society