william smith

partner and director of marketing

About

Sep 2, 2015 ... April 2006 – Present (9 years 6 months)Peterborough, NH .... Rhonda Holbrook. Owner/agent at Rhonda Holbrook Signature Insurance, LLC...

Country

united states

City

boston

Industry

online media

Skill

online marketing, email marketing, social media marketing, copywriting, marketing strategy, social media, online advertising, web design, seo, web analytics, digital marketing, html, publishing, fundraising, public speaking, advertising, blogging, wordpress, content strategy, marketing, press releases, marketing communications, strategic planning, leadership

Experience

digital marketer and lead web designer

eastern mountain sports

2005-1 - 2006-1 · 1 yr 1 mo

digital marketing and senior web designer

howellmartin advertising agency

2005-1 - 2005-1 · 1 mo

talk show host and producer

kfi kabc kmpc koa khow kcol ktla kcal

1986-1 - 1996-1 · 10 yrs 1 mo

multimedia marketing manager

smiths medical

2003-1 - 2005-1 · 2 yrs 1 mo

* Responsible for design & implementation of al U.S. digital marketing, corporate website and corporate * intranet design & development. * In charge of creating al sales-related digital marketing materials such as product videos & medical product * animation. * Wrote, directed and produced product videos for medical devices. * Accomplishments: * Conceptualized, story boarded & produced inspirational video for CEO to open Smiths Medical's global * sales meeting & engage over 500 people in attendance. * Illustrated & animated interactive product tutorial videos used as sales and presentation tools.

marketing specialist

softlanding systems

2000-1 - 2003-1 · 3 yrs 1 mo

* Worked closely with Marketing Director to create a comprehensive marketing & communication plans. * Maintained corporate image, brand identity and graphic standards materials. * Developed compelling marketing campaigns for print & electronic advertising. * Designed the company's website, software products and related promotional materials. * Accomplishments: * Created a series of product-inspired web casts that yielded the highest advertising ROI in our strategy. * Pushed company to become an early adaptor of video for marketing purposes. * Pioneered the use of CSS as an early adapter of entirely tableless websites. * Pioneered the use of Flash animation for marketing the benefits of complicated software products.