William Silva

• Managed the Southern Brazil partner portfolio for one year, building strong, in-person relationships with nearly 250 travel agency stores • Currently leading the Southeast region, supporting a portfolio of approximately 400 stores • Provide ongoing commercial support and partner enablement to over 1,200 travel agency stores across Brazil • Deliver training initiatives focused on product, sales performance, and commercial strategy for agents, franchise teams, and sales leaders • Led in-person training programs in additional regions, including Amazonas and Roraima, covering close to 40 stores • Support commercial campaigns, go-to-market initiatives, and market activation strategies • Act as a bridge between field insights and business strategy, helping drive partner performance and commercial outcomes

Sales Team Development: Structuring initiatives, including new reporting and strategies, to focus on Omnichannel clients in Brazil and SMS services for international partners. 1-1 Feedback Implementation: Establishing a system for individual feedback to enhance team performance. PDI (Personal Development Plan) Implementation: Creating and executing personalized development plans for employees. Hiring Process: Managing and optimizing recruitment and selection procedures. Contribution to Company Guidelines 2023: Participating in the development and update of corporate guidelines and policies. Onboarding Process Management: Overseeing and administering the integration process for new clients and employees. Sales Process Negotiation Rules: Defining step-by-step procedures for negotiations, from qualification to the start of the onboarding process. Onboarding Client Process Rules and Procedures: Establishing standards for client interaction, reporting, and guidance during the onboarding process. Churn and Client Success Reports Management: Creating and managing reports to track and improve client retention and satisfaction.

Management of Key Accounts and New Partnerships: Overseeing major accounts and establishing new business relationships. Development of New Markets and Products: Identifying and creating opportunities in new markets and developing products for new customer segments. Building Relationships with Partners: Cultivating and maintaining strong relationships with business partners.

The main focus is to build and maintain a strong customer base while achieving sales and profit goals. Key responsibilities include developing sales strategies and generating reports: Acquiring New Wholesale Accounts: Identifying and onboarding new wholesale clients to expand the customer base. Analyzing MRR Reports: Conducting thorough analysis of Monthly Recurring Revenue (MRR) reports to track performance and inform strategic decisions.

SMB Focus: Acquire New SMB Clients: Collaborate with the SDR team and leverage marketing strategies to onboard new small and medium-sized business clients. Analyze MRR Reports: Perform detailed analysis of Monthly Recurring Revenue (MRR) reports to monitor performance and guide strategic decisions. Team Training: Provide training and support to the team to enhance skills and ensure alignment with business objectives.

Responsible for supporting the organization’s sales and growth initiatives by contributing to customer acquisition and market expansion. Key responsibilities include: Customer Acquisition: Assisting in acquiring new customers to drive business growth and increase market share. Market Expansion: Leading efforts to open and establish new markets in additional cities within Rio Grande do Sul, identifying opportunities and developing strategies to penetrate these new areas. Sales Support: Providing support to the sales team, including generating leads, managing relationships, and contributing to sales strategies to meet organizational objectives. Growth Contributions: Collaborating on initiatives to enhance sales performance and achieve growth targets across the region.

Responsible for driving the development and sales performance of hotels in the South region, including the creation and execution of data analysis workshops for hoteliers. Key responsibilities include: Sales Performance Management: Overseeing and enhancing the sales performance of hotels in the South region, ensuring growth and achieving sales targets. Workshop Facilitation: Designing and delivering workshops on data analysis specifically tailored for hoteliers, aimed at improving their analytical skills and operational effectiveness. Performance Report Analysis: Utilizing Tableau to analyze performance reports, providing actionable insights and recommendations to optimize sales strategies and outcomes. Cross-Sell and Upsell: Implementing strategies to identify and capitalize on opportunities for cross-selling and upselling, enhancing revenue potential and client satisfaction.

Responsible for managing the agency's tourism operation. Routine conference with finance on payment of suppliers, commissioning and deadlines to be met; Agency representation meetings to attract new customers and maintain the others. Preparation of air budgets and isResponsible for overseeing the agency’s tourism operations, including managing supplier payments, coordinating with finance, and representing the agency in various meetings. Key responsibilities include: Tourism Operation Management: Oversee and manage the daily operations of the agency’s tourism sector to ensure smooth and efficient functioning. Financial Coordination: Conduct routine meetings with the finance department to manage supplier payments, handle commissioning, and ensure adherence to deadlines. Client Attraction and Retention: Represent the agency in meetings and events to attract new customers and maintain relationships with existing clients, enhancing the agency’s market presence. Budget Preparation: Develop and prepare air travel budgets, and communicate them to the agency’s events department to ensure accurate planning and cost management. Event Support: Provide on-site support for events outside the base city, directly interacting with contracting clients to ensure a seamless and positive experience. sue them to the agency's events department. Personal support in events outside the base city, with direct interaction with our contracting clients

Sales Consultant – International Travel Groups I was responsible for prospecting, managing, and supporting international travel groups, providing end-to-end support from planning to post-trip follow-up, with a focus on delivering high-end, personalized experiences. Key responsibilities: • Provided consultative service to groups, from the initial contact to post-trip support; • Prospected new clients and strategic partners (agencies, companies, institutions); • Developed customized itineraries tailored to the profile and interests of each group; • Negotiated with international suppliers (flights, hotels, tours, transfers); • Prepared tailored proposals and sales presentations; • Participated in industry events and fairs to expand networking and generate new business opportunities; • Monitored sales indicators, goals, and overall results.

• Led electronic clipping team and handled client requests • Trained TV media staff and supported cross-media training • Implemented and trained staff for new branch in Curitiba