William Sanborn

● Lead cross-functional stakeholders across merchandising, product development, trend, supply chain, marketing, pricing, promotions, operations to increase Lowe's marketshare as major destination for kitchen and bath product in-store and online ● Integrated differentiated store and e-commerce channel operations into unified omnichannel vision, strategy and execution with single go-to-market voice and value proposition ● Enhanced data-driven insights and decision-making in daily, weekly and annual operations ● Evolved trend and private brand offering with newly-relevant aesthetic brought to life through vivid marketing in both digital and traditional mediums ● Simplified product and store operations to maximize inventory availability/flow, customer conversion and profitability through best-in-class showroom experience ● Revamped fulfillment and network operations to create industry-first solution and increase customer LTR scores

● Build digital-first operating model and mindset within Kitchen & Bath division in partnership with Merchandise Vice President, Category Experience, Assortment Planning, Marketing, Pricing and Promotions teams with responsibility for nine-figure digital business ● Revamp product line review process with omni-mentality to consider entire cross-channel customer experience: course-correct supply chain utilization for high-volume SKUs; alter marketing and signage strategies; garner field adoption to advocate in-aisle omni selling by store associates ● Modernize site experience in kitchen category by overhauling customer journey and digitizing previously store-focused experiences through technology solutions ● Scale category performance during key event time periods in partnership with Marketing, Category Experience, Product Development and Events teams ● Enhance drop-ship business unit performance through revitalized promotional strategies, assortment expansion acceleration and partnerships with high-potential vendor allies ● Spearhead reporting, enhancement and process-improvement opportunities for entire Online and Store Merchant community as channel SME

● Advise small businesses to create, optimize and scale their digital retail channels across interwoven tactics of marketing, supply chain, reporting and platform strategies

● Oversaw nine-figure financial P&L and merchandising strategies in major domestic vendors as well as private label expansion of vertical brands to outsized penetration of portfolio ● Collaborated with Merchandise Planning, Site, Store, Marketing, Creative and vendor teams to drive elevated digital and physical product storytelling for loyal customer seeking unique lifestyle experiences ● Developed long-term strategies focused on growth/profitability in tandem with corporate tactics and initiatives targeted to drive market share, repeat visits and annual comparable sales, with natural margin growth of 10 percentage points ● Built and implemented multi-million dollar complementary vendor direct-fulfillment strategy in partnership with high-growth partners, quickly impactng sales and margin trends via collaborative negotiations and executions ● Lead and developed multi-functional colleagues to execute on deliverables and drive workflows in competitive environment

● Managed digital-specific merchandising financial performance and execution with focus on assortment strategy, in partnership with Buyers and Planners, growing both productivity of SKU ‘head’ and breadth of offering via ‘long tail’ ● Steered targeted growth brands toward 50% digital penetration and doubled volume to upwards of $300m via close-collaboration of vendor partners and internal stakeholders ● Executed pricing and traffic optimization strategies for double-digit revenue, AUR, AOV, conversion and margin growth ● Drove innovative marketing initiatives in new and traditional mediums geared toward customer acquisition/retainment ● Guided large team of merchants through delegation, prioritization of business needs and personal development

● Owned end-to-end product presence of private label business on macys.com in partnership with Digital Merchant, Buyer, Planner and Site Merchandising, positioning outsized financial performance of one of largest private label brands in America

● Assisted Buyer and Planner in creating, maintaining and extrapolating assortment plans and sales reporting to optimize product offering within long-term core products and short-term immediate trend offerings

● Organized evolving log of past/present/future buys with accurate quantities, costs, ticket prices and PO data ● Maintained inventory of physical samples, copy and product data to be submitted for product photography and copy descriptions by respective teams in time for inventory receipt and live dates on macys.com ● Spearheaded new processes to increase efficiency of interdivisional interactions

10-week program consisting of classroom and back-office exposure to online merchandising. Classes centered on specific systems training and process workflows, as well as strong focus on leadership and communication strategies, for continued growth. In-Office experience afforded time on Men's Shoe merchandising team, applying skills related to creation of product pages (including managing product photography and copy process), writing of purchase orders, communication with vendors and planning for future seasons, while managing current inventory.