William White
Director, Product Management, Content Intelligence @ SiriusXM
About
With over 20 years of media product development experience spanning a wide variety of product management and engineering roles, I lead a team of analysts & product managers who collaborate with science, engineering, programming and product to streamline our content pipelines and improve discovery & recommendations across SiriusXM and Pandora. I love solving problems, building solutions, and empowering creators to grow their audience and their careers. I launched Pandora For Podcasters in 2019, introduced Podcast Analytics in 2020 and in 2022 I led the development and rollout of Creator Connect, which provides a unified podcaster experience across Stitcher, Pandora, and SiriusXM using Simplecast and Adswizz. I'm an inventor of 7 awarded US software patents related to personalization, and proficient in leveraging advanced AI technologies, including LLMs, MCP servers. and agentic systems. As a Series 65 certified professional and a former management consultant, I also have a strong background in finance and business strategy.
Canada
Toronto
Computer Software
Product Management, Analytical Skills, Customer Experience, Product Strategy, Candidate Generation Models, Metadata, Product Requirements, Product Development, User Experience, Stakeholder Management, Agile Methodologies, Music Royalties, Data Analysis, Leadership, Software Engineering, Web Services, Python, Royalties, Music Licensing, Hadoop
Experience

Associate Director, Product Management, Content Intelligence
Oakland, California, United States
* Leading a team of content analysts to normalize metadata, annotate artists, hosts, shows, channels & podcasts and validate automated tags connecting audio and video content across SiriusXM and Pandora * Collaborating with scientists, engineers and music programmers to improve our machine learning models and enable powerful recommendation and curation capabilities at scale across music and talk content * Empowering podcast creators to grow their audience and their careers on and off our platforms * Launching products such as the Connected Podcast Catalog and Creator Connect to unify the podcaster experience across Stitcher, Pandora, and SiriusXM using Simplecast and Adswizz

Staff Product Manager, Podcasts at Pandora
Oakland, CA
* Integrating and streamlining podcast data pipeline technologies inside Pandora, Stitcher and SiriusXM to support our growing catalog, monetization and analytics capabilities * Led XFN team effort to launch https://podcasters.pandora.com, a self service portal for podcasters to submit their content, sign click through licensing agreements and access insightful and differentiated podcast analytics * Led XFN, cross organizational effort to develop off platform distribution and monetization solution for SiriusXM Exclusive & Original podcasts * Led development of internal tools and processes to onboard, analyze, publish and monetize podcast content

Senior Product Manager: Royalties, Rights and Partner Experience
Oakland, CA
* Proactively identified and drove implementation of content cost optimizations that saved the firm millions of dollars * Defined the vision and drove execution of development of intelligent track grouping technology leveraging music metadata, audio fingerprinting, graph interconnectivity and machine learning to identify swappable tracks and select a preferred version * Developed system and operationalized process for matching legacy content to current rights owners to help artists get paid faster and more efficiently * Led cross functional initiatives across licensing, legal, finance, product, engineering, data science and ad sales teams to reduce or eliminate royalty related inefficient manual processes

Head of Product and Engineering
Fluence, Inc.
San Francisco, CA
Helping creators promote their work and get valuable feedback and advice from influencers and subject matter experts. http://fluence.io and https://curators.com

Senior Technical Manager, Mobile
Palo Alto, CA
Led development of news article recommendation platform to support personalized mobile magazine applications. Managed cross functional teams across multinational offices to develop and deploy content personalization services supporting popular AOL mobile magazine applications.

Mobile Application Developer
Slacker Radio, Inc.
Greater San Diego Area
Developed Slacker Radio for Palm WebOS. Built prototype in 3 weeks for demo at CES 2010 followed by production release 3 weeks later

Senior Software Engineer, Media Innovation Group
Berkeley, CA
* Inventor of 7 awarded US software patents * Invented, designed and developed popular media applications: - Blog Remix – a Yahoo! featured app at Adobe Engage 2008 - Easylistener – Flash based mp3 player (http://musiclibre.org/easylistener) - Honda Fit IMV – a popular sponsored music IMVironment which ran for two years. - Music Blogs Facebook app (http://apps.facebook.com/musicblogs) * Session Speaker on Rich Internet Apps at Web 2.0 Expo in San Francisco * Collaborated with noted digital signal processing researcher Malcolm Slaney on media discovery problems resulting in 3 published research papers presented to ISMIR and ACM MM

Software Engineer, Music
Santa Monica, CA
* Helped develop and rollout new global platform version of Yahoo! Music website * Built core music framework classes, identified and documented coding standards, evangelized best practices and mentored junior developers * Developed tools to improve efficiency of advertising promotion development process * Created web services to support Yahoo! Music’s “Play the Web” strategy * Developed original prototype for Yahoo! Music Concerts page * Granted US software patent for system and method for recommending events

Management Consultant
London, United Kingdom
* Helped create front-end for PwC's Global Financial Systems - a large scale SAP implementation which replaced 12 legacy systems, was fully integrated into the global portal and rolled out to over 60,000 users worldwide * Responsible for UK management information report catalogue built using Java and SAP BW delivered one month ahead of schedule * Reduced long term support costs by defining a series of reporting best practices, creating global standards documents and conducting on the ground knowledge transfer and training sessions to local development teams in the US, UK, and France.
William White's Contact Information
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