bill corley

trumpeter swan

About

I’m proud of my ADDY's. And my EFFIES. Originally from the copy side at Ogilvy, in both international and US offices, my experience includes creative direction, positioning, collaborative campaign concepting and brainstorming. A prolific advertising copywriter. Additional awards recognition for art direction. Experienced presenter. In addition to Ogilvy, I've held creative leadership positions with numerous ad agencies as well as Walmart Marketing and at EAA (Experimental Aircraft Association). Recent digital and traditional work includes creative assignments with corporate clients and agencies in Dallas, Houston, Kansas City, Wichita, Tulsa, Omaha, and Bentonville. See my work at www.williamcorley.com

Country

united states

City

fayetteville

Industry

marketing and advertising

Skill

advertising, brand development, copywriting, creative strategy, marketing communications, creative direction, art direction, marketing, integrated marketing, marketing strategy, adobe creative suite, strategy, brand management, social media, email marketing, packaging, direct marketing, retail, creative writing, creative services, aviation, seo copywriting, product development, campaigns, piloting, packaging design, creative concept development, airline transport pilot, final cut pro, logic pro, advanced level pilot

Experience

managing partner

airlift films, llc

2012-8 - Present · 14 yrs 2 mos

first officer

trans states airlines

1999-5 - 2000-6 · 1 yr 2 mos

First Officer, Embraer 145

creative director

wemmers communications

1988-5 - 1989-5 · 1 yr 1 mo

Macon-Kraft, Westin Peachtree Plaza, Georgia-Pacific, Dornier Medical Systems

creative director

eaa

2011-5 - 2012-1 · 9 mos

Continued work at EAA in a leadership role on high profile creative projects including the new EAA Brand Style Guide. Also produced campaigns for member programs and business units, as well as promotion for EAA AirVenture Oshkosh -- The World's Greatest Aviation Celebration.

associate creative director

stanley st

1982-12 - 1983-12 · 1 yr 1 mo

Shell Oil (NZ), New Zealand Railways, Chubb Insurance

senior brand copywriter

walmart

2007-1 - 2009-3 · 2 yrs 3 mos

Led and managed the internal advertising creative team at Walmart Marketing. Our efforts were focused primarily on customer-facing corporate and retail advertising executions, including national magazine campaigns, plus digital and broadcast. My team was much in demand by internal clients who needed agency-quality work on tight timelines. We also contributed to in-store programs and internal communications programs.

copywriter

ogilvy & mather

1980-10 - 1982-12 · 2 yrs 3 mos

C&S Banks, Scientific-Atlanta, Management Science America

first officer

dodson international

1998-12 - 1999-5 · 6 mos

Citation One, Douglas DC-3

trumpeter swan

williamcorley.com

2009-4 - Present · 17 yrs 6 mos

David Ogilvy once ran a recruiting ad for creative directors. The headline was “Wanted: Trumpeter Swans.” I was lucky enough to be one of them (see below). And it's still my preferred job title. These days I'm doing freelance and contract creative work for clients and agencies Sullivan Higdon & Sink, VML, Zillner, Airlift Films, Experimental Aircraft Association (EAA), Elkins Design, Complete Nutrition, Walmart, Elmer's Products, Collective Bias, Hershey's Studio Savage, Complete Nutrition, Mosaic, Moxy Ox, Littlefield Brand Development, Ervin & Smith, National Vehicle and, I hope, you.

director of marketing

eaa

2010-1 - 2011-5 · 1 yr 5 mos

Building on great basic strategy work, led the marketing/advertising team in re-branding EAA. We defined our messaging and established a new look and feel for all marketing communications across the entire organization. In the process, helped take this team's work to a new level. A nice cross-section of this work is online at www.williamcorley.com.

captain

airtran airways

2000-5 - 2006-6 · 6 yrs 2 mos

Joined AirTran as a First Officer on the Douglas DC-9. Upgraded to Captain on the Boeing 717 As pilot-in-command, had responsibility for all phases of flight.

creative group head

noble

1997-5 - 1998-7 · 1 yr 3 mos

Creative Group Head Hired at Noble to lead a creative team and drive a brand refresh for Mrs. Smith’s Pies. Also contributed work on Frito-Lay, DuPont Packaging Systems, Mazzio’s Pizza, EFCO Windows, and TAMKO Roofing Products

interactive creative director

walking duck communications

1996-7 - 1997-5 · 11 mos

Bank of Fayetteville, Ozark Mountain Family Foods, FM Corporation, Sable Technology, Ozark Guidance

writer and producer

blackwood/martin & associates

1993-3 - 1996-7 · 3 yrs 5 mos

Tyson Foods, SAM's Clubs, Harps Food Stores, Bank of Fayetteville, A.G. Edwards & Sons, Allen Canning Co., Subway, AmTran Corp.

v.p., creative director

ogilvy & mather

1983-1 - 1987-11 · 4 yrs 11 mos

Shoney's Restaurants, Union Carbide, U.S. Census Bureau/Ad Council. C&S Banks, Cayman Britannia

creative director and partner

sway.agency

2015-3 - 2018-4 · 3 yrs 2 mos

* SWAY is Tactical Creative. * SWAY body english for your brand. * SWAY is how opportunities become business outcomes. * SWAY is what builds your business. And your brand. * SWAY is at www.sway.agency