William Wang （王玉祥）

TikTok E-commerce Business, UK market

Douyin E-commerce

Head of e-commerce, La Perla Asia, covering Mainland China, Hong Kong, Macau, Taiwan, Singapore and Korea.

Responsible for P&L of online business in Asia. 2015 - 2016, 170% online revenue growth in Asia.

Manage La Perla online business, including official site, Tmall China/Global stores, JD store and Flash sales. - Make and control the annual budget for E-commerce department - Negotiate and sign contracts with Vendors, online platforms and other brands. - Make online business strategy and action plan - Responsible for online sales targets - Manage online Operation. Online campaigns/events. - Stock Control. Managing the E-commerce Warehouses located in Shanghai and Hongkong. - Online CRM and VM. - Team new member recruitment and training.

2012.7-2013.8 Offline Retail 1. Coach Asia New store opening - Work as the PM responsible for Coach Asia new store opening in 7 markets, namely PRC/Hong Kong/Macao/Singapore/Malaysia/Taiwan/Korea. Successfully opened 20+ Coach new stores, including Shanghai IAPM store, Korean Lotte Main store and Singapore Taka Shimaya Mens store. 2. Coach Asia offline promotion events - Organize and support more than 30+ Coach offline promotion events(PCEs) in Asia, especially in Hong Kong and Korea. 3. Store renovation and relocation - responsible for the renovation/relocation of existing stores. 4. IT project roll-out - assist in the roll-out of Coach IT new projects to all Coach Asian stores. 5. Vendor Management - control and supervise vendors in different projects, such as SOG, Airlink-security, Tyco, ShopperTrak, DMX and so on. 6. Business Analysis - make business analyzing report for senior management team for reference. 2013.9 - now E-commerce/CRM 1. Coach China E-commerce site - Responsible for the maintenance, monthly refresh and day-to-day management of Coach China E-commerce site. 2. Coach Asia marketing site - support Coach Asia marketing sites in 5 markets. 3. Online promotion campaign - Work as the key person for online promotion campaign preparation, set-up and handover from vendors. 4. CRM - support daily CRM issue tracking and provide CRM data analysis to management team. 5. Business Report - design business analyzing reports on Coach E-Commerce/Marketing sites. 6.O2O business model - participate in the pilot of O2O business model. - get involved in both online-to-offline programs and offline-to-online ones.

1. Recruitment - support the recruitment of USC in PRC. - hold campus talk in international schools. independently managed the campus talk in Sino-Canada school. 2. USC alumni events - support and coordinate USC alumni events. Organize small parties and gatherings for USC alumni in Shanghai. 3. USC GEMBA forum - support and coordinate the global EMBA forum event which was held by SJTU and USC. 4. Interpreting support - provide interpreting support in campus talk for parents. 5. Data collection and analysis - collect recruitment information on the internet and generate different reports for the director.