William Robert

CEO of Extravaganza, a global brand owner, distribution, and retail group specializing in niche and luxury fragrance brands worldwide, with a strong presence in the Middle East. I focus on building long-term brand value through strategic partnerships, selective market expansion, and premium retail execution. Passionate about elevating exceptional brands and positioning them where they truly belong.

Common Scents is an agency providing strategic consultancy services to fragrance and beauty companies - brands, distributors or retailers. Beyond advice, we collaborate with business owners to implement our recommendations, and can operate on a part-time, temporary, advisory, or full management consultancy basis.

Established in 1997, OBS is a diversified group of companies with interests in Automotive, Real Estate, Global Logistics, Hospitality, Investment, Retail & Distribution. Aligned with the strategic vision of the Group the role is to create and develop the Retail & Distribution division, to set up end to end functionality across operations with full accountability of divisional P&L and investment levels. Development through new brand acquisition, new market and channel expansion, e-commerce and private label. The division now operates a portfolio of over 15 brands including Maison Francis Kurkdjian (LVMH), Ormonde Jayne, Maison Crivelli, Esteban, Herve Gambs, Bois 1920, across Beauty, Luxury/Niche Perfumes and Own Label.