Will Falk

As Marketing & Partnerships Lead at SUMS CLUB, I drive strategic initiatives that elevate brand presence and foster customer loyalty. I oversee the planning and execution of key events and activations, creating opportunities to engage our audience and drive revenue. I manage digital content and organic channels, ensuring cohesive brand messaging across social media, newsletters, and digital platforms. I also lead impactful campaigns, including product launches, and work closely with influencers, athletes, and the press to amplify our reach and visibility. In addition to cultivating strategic partnerships, I focus on optimizing the customer journey through CRM strategies and data-driven insights. My goal is to align marketing efforts with business objectives to build a strong, sustainable brand for the future.

As the Brand Activation Manager at TENZING Natural Energy, I looked after all brand activations from inception through to completion, ensuring our brand's presence was impactful and cohesive. Key Responsibilities: Strategy Development: Crafting and implementing activation strategies that align with TENZING’s vision and goals expressing our core belief that Life’s Too Good For Bad Energy. Project Management: Managing all aspects of brand activations, including planning, budgeting, scheduling, and logistics. Team Leadership: Recruiting and managing a team of student marketeers to execute activations creatively and enthusiastically. Partnership Collaboration: Coordinating with internal and external cross-functional teams to ensure integrated and aligned activations. Building and maintaining key partnerships to ensure ongoing success. Performance Monitoring: Tracking and analyzing the effectiveness of activations and individual performance to optimize future initiatives. My role was about bringing TENZING's brand to life, ensuring every activation resonates with our audience and promotes our natural energy drinks. Through strategic planning, dynamic team leadership, and a commitment to excellence, I lead successful brand activations that met and exceed our goals.

Winning new business and growing love for brand in the sports scene. Splitting my role between sales and marketing I develop strategies to win new distribution whilst driving trial with the ultimate goal of increasing rate of sale. Closely working with the communities in gym, climbing, and running scenes, I focus on relationships to build trust and foster long standing partnerships.

Onboarding independent retailers and maintaining positive and productive relationships with our current customers as part of Team TENZING. Developing innovative ideas to assist our retailers in increasing rate of sale within store and to broaden our consumer base. Building and managing a team of Student Marketeers.

Supervised a team of 12 in childcare and chalet roles to maintain the very best day to day service in our three catered Chalets. Alongside my day-to-day tasks, I have focused on maintaining team comradery and enthusiasm to give the guests the very best experience.

Assisted in the running of the Greenall’s Gin bar at various locations during Pub in the Park events. The team ran a bar serving a selection of cocktail’s using three types of Greenall’s gin.

Delivering events of varying sizes from 50 to 300+ The role included waiting on tables and working as a bartender as well as being involved in setup and clear up of events. Worked in the catering team running the Café Barn at Tattersall’s. Work required determination to remain focused on delivering the fast service of quality food. Skills in teamwork were vitally important to keep the team energised and working like clockwork from 7am breakfast until 9pm close.

Providing a smooth and classy service for customers. My main roles included making a variety of complex cocktails and coffees.

Whilst in the final year of my degree I undertook a 'Virtual Internship' with Think Pacific to complete a Social Action Project. In order to address the 3rd (Good Health and Wellbeing) and 4th (Quality Education) UN Sustainable Development Goals I created a 'Wellbeing Programme' for Rugby Academy Fiji (RAF). The programme involved creating a 6 month plan for increasing RAF's capacity to support the wellbeing of their players. The project also included player welfare materials to encourage further learning around mental health. In order to manage the workload of the internship and my degree I had to improve my organisational ability and my work ethic. By doing this I managed to create a meaningful project for the internship whilst keeping on top of my academic work. Through the internship I also acquired the skills necessary to create educational materials including an ability to research into a topic relatively new to me.

Ran an Ophir Gin brand publicity event as part of a small team. We delivered free samples of Ophir Gin & Tonics to boats taking part in Cowes Weeks on the Isle of Wight.

Worked as a bartender serving a large variety of cocktails whilst studying for my second year at university.

Studying an International Relations BA with additional lectures from the department of Politics and the department Arab and Islamic Studies.

For the second part of my Study Abroad year, I took a semester at Yonsei University in Seoul, South Korea. I undertook courses in Korean Philosophy, Korean History, and Politics of the Korean Peninsula.

For the first half of my Study Abroad year I spent one semester studying in Hong Kong at The Chinese University of Hong Kong (CUHK). This was part of my 4 year degree from Exeter University to expand my learning and gain new experiences. I undertook modules in Chinese Politics, Korean Politics, International Relations Studies, and Gender Studies. I also took an active role in the university’s Rugby Club, with training sessions twice weekly.

Senior School Prefect (2016/17) Deputy Head of House (2016/17) 1st XV/Vii Rugby (2016/17) Head of the Eastbourne College Combined Cadet Force, Rank: Cadet Warrant Officer Class 2 (2016/17) Captain of House Debating team (2017)

Appointed Senior School Prefect (2015) Appointed Head of Corps of Drums (2015) Appointed Peer Support Mentor (2015)