William Collins

William Collins

Partner & Fractional Chief Marketing/Growth Officer @ Chief Outsiders

About

Growth-oriented business executive with proven success in delivering profitable revenue and transformation for organizations through the art of data-driven decisioning, design thinking principles, and organizational alignment. I help organizations build sales-aligned marketing capabilities, drive revenue growth, and focus on initiatives that deliver quick time to value. My customer centric approach to marketing leads to better targeting, clearer messaging and impactful results. Strategy Architect Expertise in defining, developing, and executing North Star aligning strategic initiatives, to drive transformation and growth. Growth Hacking Marketer Expertise leveraging best in class growth hacking marketing strategies to design and execute the 3 A’s & 3 R’s to drive profitable revenue for the organization. SaaS Product Launcher Expertise in positioning, messaging and launching successful SaaS software technology solutions that solve customer problems and deliver profitable revenue.

Country

United States

City

Dallas

Industry

Marketing & Advertising

Skill

Positioning (Marketing), Business-to-Business (B2B), Strategic Marketing Management, Strategic Partnerships, Management, Product Management, Strategy, Cross-functional Team Leadership, Leadership, Marketing, New Business Development, P&L Management, Business Development, Strategic Planning, Analytics, Healthcare, B2B, Account Management, Sales, Program Management

Experience

Chief Outsiders

Partner & Fractional Chief Marketing/Growth Officer

Chief Outsiders

LinkedIn
2021 - Present · 5 yrs

Dallas, Texas, United States

Chief Outsiders is a national strategic management consulting firm, providing growth and mid-sized companies with top-tier, proven marketing executives as fractional CMOs. Our CMOs have served on the leadership teams of more than 500 companies across 60+ industries. We provide CEOs and private equity firms with part-time market-focused senior executives who develop, drive and execute marketing strategy and revenue growth initiatives, with the flexibility and cost advantages of an on-demand project-driven engagement structure. William is a growth-oriented business executive with proven success in delivering profitable revenue and transformation for organizations through the art of data-driven decisions, design thinking principles, and organizational alignment. He helps B2B organizations build sales-aligned marketing capabilities, drive revenue growth, and focus on initiatives that deliver quick time to value. His customer-centric approach to marketing leads to better targeting, clearer messaging, and impactful results.

AdCellerant

Chief Marketing Officer

AdCellerant

LinkedIn
2025-12 - Present · 10 mos

Denver, Colorado, United States

AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance. Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. Harnessing an easy-to-use and nimble digital advertising tool users can manage the entire buyer’s journey from quick and accurate comprehensive proposal creation, campaign launch and campaign performance.

ADR Notable

Chief Marketing Officer

ADR Notable

LinkedIn
2025-12 - Present · 10 mos

ADR Notable is a secure, cloud-based mediation platform that is easy to learn and intuitive to use. From new client intake to creating a term sheet to archival storage, it supports the entire process.

DivergeIT

Chief Marketing Officer

DivergeIT

LinkedIn
2025-4 - Present · 1 yr 6 mos

Torrance, California, United States

Fully managed IT meets bulletproof cybersecurity DivergeIT® is a high-performance managed IT service provider (MSP) and managed security services provider (MSSP) for business leaders and IT teams. We serve mid-sized businesses and enterprises in over 25 states across America. Ranked top 1% of Microsoft® Partners in the USA and SOC 2® certified by AICPA.

Reinsurance Associates, LLC

Strategic Advisor

Reinsurance Associates, LLC

LinkedIn
2025-9 - Present · 1 yr 1 mo
GyftHint

Advisory Board & CMO

GyftHint

LinkedIn
2025-1 - Present · 1 yr 9 mos

A platform to turn retail wishlists into revenue. Advisory board member since 01/25.

🍊RipeMetrics

Advisory Board

🍊RipeMetrics

LinkedIn
2025-1 - Present · 1 yr 9 mos

The First AI Native solution for Customer Experience: AI automated Customer Service, AI enhanced Marketing & Relationship Management tools.

GrowTech Partners

Advisory Board

GrowTech Partners

2025-1 - Present · 1 yr 9 mos

Developing software to change the way construction projects are managed and increase safety.

Enterprise Solutions

Strategic Advisor

Enterprise Solutions

LinkedIn
2025-10 - 2026-1 · 4 mos
DeVivo Companies

Chief Marketing Officer

DeVivo Companies

LinkedIn
2025-8 - 2026-1 · 6 mos

Education

Baylor University - Hankamer School of Business

Baylor University - Hankamer School of Business

LinkedIn

Executive MBA

2000 - 2002 · 2 yrs

Honors-4.0

Montana State University-Bozeman

Montana State University-Bozeman

LinkedIn

Marketing

1986 - 1990 · 4 yrs

William Collins's Contact Information

Email

******@***.com

Phone

(**) *** ****

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