William Broderson Jr

➢ Architect and refine customer-centric service offerings that support digital transformation, hybrid infrastructure, and supply chain resilience across hyperscaler, enterprise, and OEM verticals ➢ Drive alignment across sales, engineering, operations, and customer success teams to deliver modular, scalable services tailored to specific customer environments and industry use cases ➢ Oversee go-to-market strategy for services including ITAD & reverse logistics, rack integration, deployment services, global fulfillment, forward logistics, repair/refurbishment, depot services, configuration and test center solutions, field installation, break/fix support, and warranty logistics ➢ Engage with key customer stakeholders to define success metrics, optimize lifecycle cost, and reduce friction across complex deployments ➢ Establish repeatable service frameworks, SLAs, and governance models to support consistent execution across North America, EMEA, and APAC ➢ Enable global account teams with strategic collateral, pricing models, sales playbooks, and deal desk support to accelerate services growth and improve attach rates ➢ Support commercial negotiations, service-level agreements (SLAs), and long-term growth planning as part of strategic account management ➢ Develop enablement tools, service collateral, and internal processes to accelerate sales velocity and drive global adoption ➢ Act as a trusted advisor to strategic accounts, helping clients consolidate vendors, de-risk transitions, and unlock operational value through managed services and platform integration

➢ Maintain relationships with decision-makers across enterprise and multi-site clients ➢ Provide support to key accounts by strengthening connections and alignment ➢ Be available to lend credibility in escalations or important account discussions when requested ➢ Help surface potential expansion opportunities within existing accounts (e.g., new locations, upgrades) ➢ Encourage coordination with internal teams to enhance delivery, logistics, and customer experience ➢ Make introductions to vendors, resellers, and technology partners where beneficial ➢ Leverage industry relationships to help create access to prospective clients, partners, or investors ➢ Share market perspective and external insight on growth priorities and competitive dynamics ➢ Offer input to leadership on messaging, differentiation, and go-to-market efforts

➢ Facilitate a seamless leadership transition by advising and supporting the executive team ➢ Assist with client and partner introductions to preserve business continuity ➢ Support knowledge transfer related to internal operations, processes, or IP ➢ Preserve company culture by advising on how core values can evolve without being lost ➢ Serve as a sounding board for executives or stakeholders on major decisions ➢ Provide historical context for decisions, especially in legacy systems or client relationships ➢ Advise on growth opportunities such as new markets, partnerships, or acquisitions ➢ Maintain key external relationships, especially with clients, vendors, and investors ➢ Act as a trusted face of the company in select situations, like key meetings or industry events

➢ Lead cross-functional teams across marketing, sales, and operations, driving alignment, improving workflows, and exceeding KPIs, resulting in increased product adoption and market share. ➢ Manage project delivery of IT, AV, and security systems across 143 large-scale developments in 15 countries, ensuring on-time completion and high-quality standards by coordinating resources and stakeholders. ➢ Proactively identify and mitigate project risks by designing contingency plans, minimizing delays, and ensuring project success across multiple international markets. ➢ Maintain strong relationships with international teams to ensure smooth operations, including break-fix strategies, equipment recycling, and remote monitoring for operational efficiency. ➢ Successfully sell a comprehensive range of products, including networking solutions, IT, AV, power systems, and security systems across diverse markets, tailoring solutions to client needs, driving adoption, and building lasting customer loyalty ➢ Foster long-term relationships with sales teams and key customers, driving business growth globally by creating tailored solutions based on market trends and customer needs. ➢ Lead a high-performing team of account executives, driving recruitment, fostering collaboration, and implementing strategic initiatives that exceeded sales targets, improved CRM, and cultivated long-term client relationships. ➢ Manage the full sales cycle, from quoting hardware, software, and services to negotiating with vendors, ensuring timely approvals, accurate invoicing, and operational efficiency across multiple regions. ➢ Collaborate with manufacturers and distributors to execute impactful marketing campaigns, boosting brand visibility, customer engagement, and contributing to increased revenue and market positioning. ➢ Identify and launch new product offerings based on market analysis and customer feedback, accelerating adoption through targeted campaigns

➢ Drove a 323% increase in sales revenue and a 247% rise in profit by implementing strategic initiatives and strengthening market positioning. ➢ Led a team of 7 sales reps, identifying new business opportunities, maximizing sales potential, and collaborating across departments to align goals and leverage resources. ➢ Developed and maintained accurate sales forecasts, utilizing historical data, market trends, and performance metrics to predict future sales and support strategic decision-making. ➢ Strengthened distributor relationships by negotiating improved discounts and securing additional marketing funding, driving profitability and creating mutually beneficial partnerships. ➢ Managed strategic accounts by nurturing relationships, identifying new opportunities, offering tailored solutions, and fostering strong communication. ➢ Identified and evaluated potential new distributors to expand product offerings, optimize profit margins, and streamline distribution processes. ➢ Collaborated with government agencies to ensure compliance with certifications, giving the company a competitive edge and securing key contracts. ➢ Administered and optimized the CRM system, ensuring accurate data entry, reporting accuracy, and efficient lead management for the sales team. ➢ Continuously identified areas for improvement in the sales workflow, implementing solutions to reduce inefficiencies, enhance team collaboration, and boost overall sales productivity.

➢ Promoted from Entry Acquisition Rep to Fortune 1000 Market Rep in under 10 months, showcasing rapid growth, adaptability, and market understanding. ➢ Ranked #1 in total revenue for 5 consecutive months and 8 out of 9 months in the ACQ Division, reflecting consistent performance and expertise. ➢ Exceeded SMB quota every month, with $6M+ in projected FY sales, by focusing on customer relationships, strategic selling, and value-added solutions. ➢ Managed major accounts, including Bain & Co., Intelligroup, and Lonza America, providing strategic account management and tailored solutions. ➢ Cultivated strong relationships with executives (CEOs, VPs, IT Directors), leading to long-term partnerships and increased business opportunities. ➢ Delivered sales presentations and negotiated contracts for key accounts, demonstrating strong communication and closing complex deals. ➢ Recognized as Lenovo Associate of the Month 14 times for outstanding performance and commitment to excellence. ➢ Drove gross profit growth by recommending product upgrades, increasing account value and overall sales revenue. ➢ Managed product lines including Lenovo ThinkPad, ThinkCentre, and security solutions, delivering integrated solutions across industries. ➢ Provided end-to-end sales support, ensuring seamless customer experiences and long-term retention.