William Boger

Sales and Business Development Manager @ Bright Renewables

About

• 16+ yrs. with GE working in Energy business - 5 yrs as Sales mgr. for Energy Services offerings for Energy Generators and Industrial (cogen) customers, including O&M and Long Term Service Agreements, by 2011 moved to Renewables as Sales Managers for Wind Turbines in Brazilian market. • Experience w/ Energy Auctions projects and bidders/investors & utilities in Brazil. * Since Q1/2016 moved to Sales Manager Wind Services (O&M, transactional deals, turbine performance optimization and software solutions). • Sales experience w/ complex solutions that include capital goods and services (engineering, consulting & implementation). • Experienced on global companies operating procedures (i.e. commercial T&C's & sales processes). Seasoned negotiator of multi-million dollar projects (products/services) with complex contractual terms/legislation. • Solid knowledge of Process Industries - Petrochem, Pulp & Paper, Oil & Gas, steel (12+ yrs sales of automation). • Managed a sales team (15 persons) and indirect Sales channels (commercial reps); • Lived in US (study) and worked in Europe (Germany & Netherlands); • Tactful and skillfull on interpersonal communication. Knows how to communicate and/or express complex ideas in a detailed yet focused manner. • Strong knowledge of automation/instrumentation solutions as well as energy (gas thermal & wind renewables). • Self-starter and proactive (experience as entrepreuner in the web). Specialties: • Sales/marketing in these verticals: energy infrastructure, process industries. • Key account & business planning • Preparation of complex proposals automation/IT & Energy solutions, T&C’s financing • Relationships with key customers, partnering & buying agreements for products/services. • Experience in complex deals in Energy sector (with power generation companies);

Country

Brazil

City

São Paulo

Industry

Renewables & Environment

Skill

Consultative Approach, Technical Discussions, Technical Sales, Oil and Gas, Account Planning, Renewable Energy, Managing Complex Sales, Capital goods, Account Management, Green Infrastructure, Interpersonal Skills, Wind Turbines, Contract Negotiation, Gas Turbines, Contractual Agreements, Wind Energy, Renewable Energy Markets, Sales Management, Thermal Power Plant, Sales

Experience

Sales and Business Development Manager

Bright Renewables

2024-11 - Present · 1 yr 11 mos

Business Development, Consultant

Consultant

2023-7 - 2024-10 · 1 yr 4 mos

Münster, North Rhine-Westphalia, Germany

Business Development / Sales Manager

Enapter

2022-11 - 2023-6 · 8 mos

Saerbeck, North Rhine-Westphalia, Germany

In career transition / Consulting

2022-1 - 2022-10 · 10 mos

São Paulo, Brazil

On Shore Wind - Senior Sales Manager

GE Renewable Energy

2020-11 - 2021-12 · 1 yr 2 mos

São Paulo, Brasil

Sales of Wind Turbines and associated services (O&M)

Senior Sales Manager - Wind Services (O&M) & Digital Wind

GE Renewable Energy

2016-7 - 2020-11 · 4 yrs 5 mos

Responsible for sales of long term services agreement (O&M) as well as transactional deals and turbine performance optimizations (including software solutions).

Senior Sales Manager - Wind Turbines

GE Renewable Energy

2011-4 - 2016-6 · 5 yrs 3 mos

São Paulo Area, Brazil

Responsible for sales of WTGs (Wind Turbine Generators) for various accounts within the Brazilian market. Work from prospecting opportunites to closing deals. Detailed understanding of the whole sales cycle, from value based proposal/pricing thru financial/Terms & Conditions/contractual discussions & negotiations for energy auction and energy free market projects.

Senior Sales Manager - Energy Services (Industrial Accounts), Gas Turbines Services (Utilities)

GE Power

2005-7 - 2011-4 · 5 yrs 10 mos

Until Dec,2006 I took the cross-selling efforts, thus representing different BU´s to targeted process industries (petrochems, pulp & paper, steel) helping the teams pull thru additional US$ 6 MM in orders. Responsible for sales of parts and services for gas & steam turbine generators, including negotiation of LTSA (Long Term Service Agreements). Covered all gas thermal power plants with GE technology that were installed or contracted/negotiated from 2007 thru 2011, delivering transactional sales of parts & services in amount of US$ 40 MM. I also took a leading role in negotiating LTSA for 2 gas turbines in value of US$ 80 MM (15 yrs contract). Gained strong technical knowledge about gas turbines and O&M related issues (parts repairs/replacement and field services associated).

Career Transition, Consulting

2003-6 - 2005-6 · 2 yrs 1 mo

IT/Business Consultant (12/2003-12/2004) - Development of processes (and its web interfaces), technical specifications and marketing plan for a new B2C portal. Consultant (01/2005-06/2005) - UN Development Program / MEC - Joint program with Ministry of Education for traineeships opportunities for young adults.

Sales Director

Invensys - Acquired by Schneider Electric

2001-6 - 2003-5 · 2 yrs

Led a team of 15 and a sales rep network of 9 companies, responsible for selling digital process controls, field instrumentation and software to process industries in Brazil (major brands: Foxboro, Triconex, SimSci), with a total sales plan around US$ 9MM/year.

Managing Partner - São Paulo office

Conectt Marketing Interativo

2000-3 - 2001-5 · 1 yr 3 mos

Partnered in a start-up to develop internet based systems (e.g. corporate intranet, portals, etc.). Sales hunting for new clients during the initial web boom in Brazil. I ran the office, crafted sales collaterals (proposals, ROI spreadsheets, etc.), delivered and negotiated the proposals.

Account Manager

NCR Corporation

1997-1 - 2000-3 · 3 yrs 3 mos

Sold retail systems (e.g. POS, scanners) for customer such as: Wal-Mart, McDonald´s, Shopping Malls. Sales plan around US$ 3 MM/year.

Education

Insper Instituto de Ensino e Pesquisa

Executive MBA

2011 - 2014 · 3 yrs

Attended Course Lectures on Weekend Exec MBA from July/2011 thru July/2013. Presented graduation Paper by Sep/2014 - Case Study about Renewables (Wind) Power Generation in Brazil.

Harvard University

Energy Management and Systems Technology/Technician

2013 - 2013

FGV - Fundação Getulio Vargas

Business Adminstration with IT

1999 - 1999

FGV CEAG- SI MBA with ERP systems Joint project SAP, Microsoft & Andersen Consulting 06 out of 18 subjects completed - IMPORTANT: NOT FINISHED/GRADUATED